--- title: "Daiwa vs Okuma: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Daiwa or Okuma? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/daiwa-vs-okuma" publisher: "Brandwave" --- # Daiwa vs Okuma: Which is more popular by branded search in New Zealand? Which is more popular in search, Daiwa or Okuma? Compare estimated monthly branded-search demand and Share of Search inside the Fishing tackle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daiwa and Okuma - **Competitive set**: Fishing tackle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Daiwa Share of Search**: 45.8% - **Okuma Share of Search**: 18.6% ## Which is more popular in search, Daiwa or Okuma? - In August 2026, Daiwa had more branded searches than Okuma among fishing tackle brands in New Zealand. Daiwa was estimated to have 2.8K branded searches compared to Okuma’s 1.1K, and held a 45.8% Share of Search versus Okuma’s 18.6%. - Daiwa was ahead of Okuma in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand moved from 39.8% to 45.8%, and its estimated monthly branded searches moved from 2.9K to 2.8K. - Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing tackle brands in New Zealand moved from 23.4% to 18.6%, and its estimated monthly branded searches moved from 1.7K to 1.1K. ## How did search popularity change for New Zealand fishing tackle brands in August 2026? - In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%. - In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%. ## Month by month | Month | Daiwa estimated searches | Daiwa Share of Search | Daiwa rank | Okuma estimated searches | Okuma Share of Search | Okuma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 39.8% | 1 | 1.7K | 23.4% | 2 | | Nov 2025 | 3.6K | 40.4% | 1 | 1.9K | 21.2% | 2 | | Dec 2025 | 4.3K | 40.1% | 1 | 2.3K | 21.7% | 2 | | Jan 2026 | 4.5K | 40.5% | 1 | 2.5K | 21.8% | 2 | | Feb 2026 | 3.5K | 39.3% | 1 | 1.9K | 21.2% | 2 | | Mar 2026 | 3.1K | 40% | 1 | 1.5K | 19.1% | 2 | | Apr 2026 | 2.8K | 41.7% | 1 | 1.3K | 19.6% | 2 | | May 2026 | 2.7K | 42.5% | 1 | 1.3K | 20.3% | 2 | | Jun 2026 | 2.5K | 44.1% | 1 | 1.1K | 19% | 2 | | Jul 2026 | 2.4K | 41.3% | 1 | 1.1K | 19.1% | 2 | | Aug 2026 | 2.8K | 45.8% | 1 | 1.1K | 18.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Daiwa’s and Okuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daiwa**: Measured on the search terms “daiwa”, “daiwa bg6500”, “daiwa certate”, “daiwa com”, “daiwa electric reel”, “daiwa exceler”, “daiwa fishing”, “daiwa fishing rod”, “daiwa free swimmer”, “daiwa infeet”, “daiwa legalis”, “daiwa lures”, “daiwa near me”, “daiwa nz”, “daiwa reel”, “daiwa rod”, “daiwa saltiga”, “daiwa saltist”, “daiwa tanacom 1000” and “daiwa td black”, summed into one figure. - **Okuma**: Measured on the search terms “okuma”, “okuma azaki”, “okuma ceymar”, “okuma cortez”, “okuma fishing”, “okuma fishing gear”, “okuma lures”, “okuma makaira”, “okuma nano matrix”, “okuma near me”, “okuma new zealand”, “okuma nz”, “okuma reel”, “okuma revenger”, “okuma revenger 80”, “okuma revenger pro”, “okuma rod”, “okuma tesoro”, “okuma tomcat 8000”, “okuma tournament concept” and “okumafishing com”, summed into one figure. - [Daiwa profile](/demand/nz/brands/daiwa) - [Okuma profile](/demand/nz/brands/okuma) - [All fishing tackle brands in New Zealand](/demand/nz/categories/nz-fishing-tackle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Daiwa or Okuma? In August 2026, Daiwa had more branded searches than Okuma among fishing tackle brands in New Zealand. Daiwa was estimated to have 2.8K branded searches compared to Okuma’s 1.1K, and held a 45.8% Share of Search versus Okuma’s 18.6%. ## Cite this page Brandwave. "Daiwa vs Okuma: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daiwa-vs-okuma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daiwa-vs-okuma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.