--- title: "Daiso vs Look Sharp: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Daiso or Look Sharp? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/daiso-vs-look-sharp" publisher: "Brandwave" --- # Daiso vs Look Sharp: Which is more popular by branded search in New Zealand? Which is more popular in search, Daiso or Look Sharp? Compare estimated monthly branded-search demand and Share of Search inside the Discount variety stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daiso and Look Sharp - **Competitive set**: Discount variety stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Daiso Share of Search**: 1.2% - **Look Sharp Share of Search**: 7.8% ## Which is more popular in search, Daiso or Look Sharp? - In August 2026, Look Sharp had more branded searches than Daiso among discount variety stores in New Zealand. Look Sharp was estimated to have 130K branded searches compared to Daiso’s 20.1K, and held a 7.8% Share of Search versus Daiso’s 1.2%. - Look Sharp was ahead of Daiso in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Daiso’s estimated Share of Search among discount variety stores in New Zealand moved from 0.98% to 1.2%, and its estimated monthly branded searches moved from 19.8K to 20.1K. - Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand moved from 14.6% to 7.8%, and its estimated monthly branded searches moved from 293K to 130K. ## How did search popularity change for New Zealand discount variety stores in August 2026? - In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%. ## Month by month | Month | Daiso estimated searches | Daiso Share of Search | Daiso rank | Look Sharp estimated searches | Look Sharp Share of Search | Look Sharp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.8K | 0.98% | 4 | 293K | 14.6% | 3 | | Nov 2025 | 19.8K | 0.9% | 4 | 117K | 5.3% | 3 | | Dec 2025 | 22.1K | 0.91% | 4 | 119K | 4.9% | 3 | | Jan 2026 | 21.6K | 1.1% | 4 | 76.2K | 4% | 3 | | Feb 2026 | 22.2K | 1.4% | 4 | 107K | 6.5% | 3 | | Mar 2026 | 22.3K | 1.2% | 4 | 108K | 6% | 3 | | Apr 2026 | 20.1K | 1.1% | 4 | 87.5K | 4.7% | 3 | | May 2026 | 18.6K | 1.1% | 4 | 106K | 6.3% | 3 | | Jun 2026 | 18.5K | 1.1% | 4 | 105K | 6.4% | 3 | | Jul 2026 | 22.3K | 1.3% | 4 | 109K | 6.5% | 3 | | Aug 2026 | 20.1K | 1.2% | 4 | 130K | 7.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Daiso’s and Look Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daiso**: Measured on the search terms “daiso”, “daiso albany”, “daiso hours”, “daiso near me”, “daiso nz”, “daiso online”, “daiso online shop”, “daiso shop”, “daiso stationery”, “daiso store” and “jp daiso”, summed into one figure. - **Look Sharp**: Measured on the search terms “look sharp”, “look sharp album”, “look sharp christmas”, “look sharp dress up”, “look sharp glenfield”, “look sharp halloween”, “look sharp hamilton”, “look sharp langdons road”, “look sharp lunn ave”, “look sharp near me”, “look sharp nz”, “look sharp online”, “look sharp online shopping”, “look sharp riccarton”, “look sharp shop”, “look sharp st lukes”, “look sharp store st lukes”, “look sharp store tower junction”, “look sharp sylvia park”, “look sharp tower junction”, “looksharp”, “looksharp near me”, “looksharp nz”, “looksharp shop”, “looksharpstore co nz”, “st lukes look sharp” and “tower junction look sharp”, summed into one figure. - [Daiso profile](/demand/nz/brands/daiso) - [Look Sharp profile](/demand/nz/brands/look-sharp) - [All discount variety stores in New Zealand](/demand/nz/categories/nz-discount-variety-stores): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Daiso or Look Sharp? In August 2026, Look Sharp had more branded searches than Daiso among discount variety stores in New Zealand. Look Sharp was estimated to have 130K branded searches compared to Daiso’s 20.1K, and held a 7.8% Share of Search versus Daiso’s 1.2%. ## Cite this page Brandwave. "Daiso vs Look Sharp: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daiso-vs-look-sharp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daiso-vs-look-sharp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.