--- title: "Dainese vs Fox Racing: Which is searched more in New Zealand?" description: "Is Dainese or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kidney belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dainese-vs-fox-racing" publisher: "Brandwave" --- # Dainese vs Fox Racing: Which is searched more in New Zealand? Is Dainese or Fox Racing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kidney belt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dainese and Fox Racing - **Competitive set**: Kidney belt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dainese Share of Search**: 8.8% - **Fox Racing Share of Search**: 14.6% ## Is Dainese or Fox Racing more popular in search? - In September 2026, Fox Racing had more branded searches than Dainese among kidney belt brands in New Zealand. Fox Racing had about 480 branded searches, while Dainese had 290. Fox Racing made up 14.6% of all kidney belt brand searches we track, and Dainese accounted for 8.8%. - Fox Racing was ahead of Dainese in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand moved from 11.2% to 8.8%, and its estimated monthly branded searches moved from 370 to 290. - Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand moved from 17.9% to 14.6%, and its estimated monthly branded searches moved from 590 to 480. ## Top kidney belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dainese did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alpinestars | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fox Racing | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dainese | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kidney belt brands - Asked ChatGPT "Which kidney belt brand should I buy in New Zealand?": 1. Alpinestars, 2. Fox Racing - Asked ChatGPT "What are the best kidney belt brands in New Zealand?": 1. Fox Racing, 2. Alpinestars - Asked ChatGPT "What's the best kidney belt brand in New Zealand for motorcycle riding?": 1. Alpinestars - Searched Google, AI Overview "best kidney belt": 1. Fox Racing - Searched Google, AI Overview "motorcycle kidney belt": 1. Alpinestars Not named in any answer: Dainese. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kidney belt brands in September 2026? - In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%. - In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%. ## Month by month | Month | Dainese estimated searches | Dainese Share of Search | Dainese rank | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 11.2% | 3 | 590 | 17.9% | 2 | | Nov 2025 | 350 | 10.2% | 3 | 720 | 21.1% | 2 | | Dec 2025 | 350 | 12% | 3 | 390 | 13.4% | 2 | | Jan 2026 | 350 | 11.8% | 3 | 390 | 13.1% | 2 | | Feb 2026 | 290 | 9.7% | 3 | 480 | 16.1% | 2 | | Mar 2026 | 300 | 8.8% | 3 | 480 | 14% | 2 | | Apr 2026 | 300 | 9.6% | 3 | 480 | 15.4% | 2 | | May 2026 | 300 | 9.3% | 3 | 480 | 14.9% | 2 | | Jun 2026 | 280 | 8.8% | 3 | 480 | 15% | 2 | | Jul 2026 | 260 | 8% | 3 | 480 | 14.9% | 2 | | Aug 2026 | 280 | 8.2% | 3 | 480 | 14.1% | 2 | | Sep 2026 | 290 | 8.8% | 3 | 480 | 14.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dainese’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dainese**: Measured on the search terms “dainese”, “dainese gloves”, “dainese jacket” and “dainese sizing”, summed into one figure. - **Fox Racing**: Measured on the search term “fox racing”. - [Dainese profile](/demand/nz/brands/dainese) - [Fox Racing profile](/demand/nz/brands/fox-racing) - [All kidney belt brands in New Zealand](/demand/nz/categories/nz-kidney-belt-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dainese or Fox Racing more popular in search? In September 2026, Fox Racing had more branded searches than Dainese among kidney belt brands in New Zealand. Fox Racing had about 480 branded searches, while Dainese had 290. Fox Racing made up 14.6% of all kidney belt brand searches we track, and Dainese accounted for 8.8%. ## Cite this page Brandwave. "Dainese vs Fox Racing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dainese-vs-fox-racing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dainese-vs-fox-racing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.