--- title: "Daily Bread vs Mor Bakery: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Daily Bread or Mor Bakery? Compare estimated monthly branded-search demand and Share of Search inside the Artisan bakeries and patisseries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/daily-bread-vs-mor-bakery" publisher: "Brandwave" --- # Daily Bread vs Mor Bakery: Which is more popular by branded search in New Zealand? Which is more popular in search, Daily Bread or Mor Bakery? Compare estimated monthly branded-search demand and Share of Search inside the Artisan bakeries and patisseries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Daily Bread and Mor Bakery - **Competitive set**: Artisan bakeries and patisseries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Daily Bread Share of Search**: 6.4% - **Mor Bakery Share of Search**: 9.6% ## Which is more popular in search, Daily Bread or Mor Bakery? - In August 2026, Mor Bakery had more branded searches than Daily Bread among artisan bakeries and patisseries in New Zealand. Mor Bakery was estimated to have 8.1K branded searches compared to Daily Bread’s 5.5K, and held a 9.6% Share of Search versus Daily Bread’s 6.4%. - Mor Bakery was ahead of Daily Bread in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 5.4% to 6.4%, and its estimated monthly branded searches moved from 4.6K to 5.5K. - Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026? - In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%. - Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Daily Bread in New Zealand rose 19.2% over 11 measured months, from 4.6K to 5.5K in August 2026. ## Month by month | Month | Daily Bread estimated searches | Daily Bread Share of Search | Daily Bread rank | Mor Bakery estimated searches | Mor Bakery Share of Search | Mor Bakery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.6K | 5.4% | 7 | 6.6K | 7.8% | 5 | | Nov 2025 | 4.7K | 5.3% | 7 | 6.6K | 7.5% | 6 | | Dec 2025 | 6K | 5.9% | 7 | 6.7K | 6.6% | 6 | | Jan 2026 | 6K | 6.1% | 7 | 6.6K | 6.8% | 6 | | Feb 2026 | 6.5K | 7.4% | 7 | 6.7K | 7.5% | 6 | | Mar 2026 | 6.4K | 7% | 7 | 6.7K | 7.3% | 6 | | Apr 2026 | 6.4K | 7.2% | 7 | 6.6K | 7.4% | 6 | | May 2026 | 5.9K | 7% | 6 | 6.6K | 7.8% | 5 | | Jun 2026 | 5.1K | 7.2% | 6 | 5.4K | 7.7% | 5 | | Jul 2026 | 5.5K | 6.7% | 6 | 8.1K | 9.9% | 5 | | Aug 2026 | 5.5K | 6.4% | 7 | 8.1K | 9.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Daily Bread’s and Mor Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Daily Bread**: Measured on the search terms “daily bread auckland”, “daily bread bakery”, “daily bread bakery lower hutt”, “daily bread bread”, “daily bread cafe”, “daily bread federal street”, “daily bread lower hutt”, “daily bread near me”, “daily bread nz” and “daily bread sourdough”, summed into one figure. - **Mor Bakery**: Measured on the search terms “mor bakery”, “mor bakery near me”, “mor bakery nz” and “morbakery”, summed into one figure. - [Daily Bread profile](/demand/nz/brands/daily-bread) - [Mor Bakery profile](/demand/nz/brands/mor-bakery) - [All artisan bakeries and patisseries in New Zealand](/demand/nz/categories/nz-artisan-bakeries): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Daily Bread or Mor Bakery? In August 2026, Mor Bakery had more branded searches than Daily Bread among artisan bakeries and patisseries in New Zealand. Mor Bakery was estimated to have 8.1K branded searches compared to Daily Bread’s 5.5K, and held a 9.6% Share of Search versus Daily Bread’s 6.4%. ## Cite this page Brandwave. "Daily Bread vs Mor Bakery: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daily-bread-vs-mor-bakery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daily-bread-vs-mor-bakery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.