---
title: "Daikin vs Fujitsu: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Daikin or Fujitsu? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/daikin-vs-fujitsu"
publisher: "Brandwave"
---

# Daikin vs Fujitsu: Which is more popular by branded search in New Zealand?

Which is more popular in search, Daikin or Fujitsu? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Daikin and Fujitsu
- **Competitive set**: Heat pump brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Daikin Share of Search**: 19.5%
- **Fujitsu Share of Search**: 7.7%

## Which is more popular in search, Daikin or Fujitsu?

- In August 2026, Daikin had more branded searches than Fujitsu among heat pump brands in New Zealand. Daikin was estimated to have 6.3K branded searches compared to Fujitsu’s 2.5K, and held a 19.5% Share of Search versus Fujitsu’s 7.7%.
- Daikin was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands in New Zealand moved from 18.9% to 19.5%, and its estimated monthly branded searches moved from 4.8K to 6.3K.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand moved from 5.6% to 7.7%, and its estimated monthly branded searches moved from 1.4K to 2.5K.

## How did search popularity change for New Zealand heat pump brands in August 2026?

- In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%.
- In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%.

## Month by month

| Month | Daikin estimated searches | Daikin Share of Search | Daikin rank | Fujitsu estimated searches | Fujitsu Share of Search | Fujitsu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.8K | 18.9% | 3 | 1.4K | 5.6% | 6 |
| Nov 2025 | 5.3K | 18% | 3 | 1.9K | 6.3% | 6 |
| Dec 2025 | 4.5K | 16.5% | 4 | 1.8K | 6.5% | 6 |
| Jan 2026 | 4.7K | 17.5% | 4 | 1.8K | 6.7% | 6 |
| Feb 2026 | 5.1K | 19.4% | 3 | 1.5K | 5.5% | 6 |
| Mar 2026 | 5.8K | 20.4% | 3 | 1.9K | 6.5% | 6 |
| Apr 2026 | 5.8K | 18.6% | 3 | 3.2K | 10.1% | 6 |
| May 2026 | 6.3K | 19% | 3 | 3.1K | 9.4% | 6 |
| Jun 2026 | 7K | 20.2% | 3 | 3.1K | 8.9% | 6 |
| Jul 2026 | 7K | 18.4% | 3 | 3.5K | 9.1% | 6 |
| Aug 2026 | 6.3K | 19.5% | 3 | 2.5K | 7.7% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Daikin’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Daikin**: Measured on the search terms “daikin”, “daikin a”, “daikin ac”, “daikin air purifier”, “daikin brc1e63”, “daikin co nz”, “daikin controls”, “daikin ducted”, “daikin ducted heat pump”, “daikin floor mounted heat pump”, “daikin heat pump”, “daikin heat pump prices”, “daikin inverter”, “daikin inverter heat pump”, “daikin inverter r32”, “daikin multi split”, “daikin near me”, “daikin new zealand”, “daikin nz”, “daikin online”, “daikin vam”, “daikin vrv” and “daikin vrv system”, summed into one figure.
- **Fujitsu**: Measured on the search terms “fujitsu air conditioner”, “fujitsu cloud”, “fujitsu heat pump”, “fujitsu it services”, “fujitsu it support”, “fujitsu managed services” and “fujitsu nz”, summed into one figure.

- [Daikin profile](/demand/nz/brands/daikin)
- [Fujitsu profile](/demand/nz/brands/fujitsu)
- [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Daikin or Fujitsu?

In August 2026, Daikin had more branded searches than Fujitsu among heat pump brands in New Zealand. Daikin was estimated to have 6.3K branded searches compared to Fujitsu’s 2.5K, and held a 19.5% Share of Search versus Fujitsu’s 7.7%.

## Cite this page

Brandwave. "Daikin vs Fujitsu: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daikin-vs-fujitsu

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daikin-vs-fujitsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
