--- title: "Dafont vs Freepik: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dafont or Freepik? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dafont-vs-freepik" publisher: "Brandwave" --- # Dafont vs Freepik: Which is more popular by branded search in New Zealand? Which is more popular in search, Dafont or Freepik? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dafont and Freepik - **Competitive set**: Design asset marketplaces - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dafont Share of Search**: 54.6% - **Freepik Share of Search**: 15.5% ## Which is more popular in search, Dafont or Freepik? - In August 2026, Dafont had more branded searches than Freepik among design asset marketplaces in New Zealand. Dafont was estimated to have 10.5K branded searches compared to Freepik’s 3K, and held a 54.6% Share of Search versus Freepik’s 15.5%. - Dafont was ahead of Freepik in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dafont’s estimated Share of Search among design asset marketplaces in New Zealand moved from 44.5% to 54.6%, and its estimated monthly branded searches moved from 10.1K to 10.5K. - Across the 11 months ending August 2026, Freepik’s estimated Share of Search among design asset marketplaces in New Zealand moved from 24.4% to 15.5%, and its estimated monthly branded searches moved from 5.5K to 3K. ## How did search popularity change for New Zealand design asset marketplaces in August 2026? - In August 2026, Dafont gained estimated Share of Search among design asset marketplaces in New Zealand, from 53.5% to 54.6%. - In August 2026, Freepik lost estimated Share of Search among design asset marketplaces in New Zealand, from 18% to 15.5%. ## Month by month | Month | Dafont estimated searches | Dafont Share of Search | Dafont rank | Freepik estimated searches | Freepik Share of Search | Freepik rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.1K | 44.5% | 1 | 5.5K | 24.4% | 3 | | Nov 2025 | 8.4K | 41.5% | 1 | 5.5K | 27.4% | 2 | | Dec 2025 | 6.8K | 44.4% | 1 | 3.7K | 24.4% | 3 | | Jan 2026 | 6.9K | 43.8% | 1 | 3.8K | 23.8% | 3 | | Feb 2026 | 10.4K | 49.7% | 1 | 4.5K | 21.8% | 3 | | Mar 2026 | 12.5K | 49.3% | 1 | 6.8K | 26.7% | 2 | | Apr 2026 | 8.5K | 47.4% | 1 | 4.6K | 25.4% | 2 | | May 2026 | 10.4K | 49.5% | 1 | 5.6K | 26.4% | 2 | | Jun 2026 | 10.4K | 52.2% | 1 | 3.7K | 18.7% | 3 | | Jul 2026 | 8.8K | 53.5% | 1 | 3K | 18% | 3 | | Aug 2026 | 10.5K | 54.6% | 1 | 3K | 15.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dafont’s and Freepik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dafont**: Measured on the search terms “dafont”, “dafont com fonts”, “dafont fonts”, “dafont free fonts”, “dafont nz”, “dafont om” and “dafont online”, summed into one figure. - **Freepik**: Measured on the search terms “freepik”, “freepik ai”, “freepik com”, “freepik fonts”, “freepik graphics”, “freepik mockups”, “freepik online” and “freepik templates”, summed into one figure. - [Dafont profile](/demand/nz/brands/dafont) - [Freepik profile](/demand/nz/brands/freepik) - [All design asset marketplaces in New Zealand](/demand/nz/categories/nz-design-asset-marketplaces): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dafont or Freepik? In August 2026, Dafont had more branded searches than Freepik among design asset marketplaces in New Zealand. Dafont was estimated to have 10.5K branded searches compared to Freepik’s 3K, and held a 54.6% Share of Search versus Freepik’s 15.5%. ## Cite this page Brandwave. "Dafont vs Freepik: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dafont-vs-freepik This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dafont-vs-freepik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.