---
title: "DAF vs Hino: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DAF or Hino? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/daf-vs-hino"
publisher: "Brandwave"
---

# DAF vs Hino: Which is more popular by branded search in New Zealand?

Which is more popular in search, DAF or Hino? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DAF and Hino
- **Competitive set**: Truck brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DAF Share of Search**: 2.6%
- **Hino Share of Search**: 14.5%

## Which is more popular in search, DAF or Hino?

- In August 2026, Hino had more branded searches than DAF among truck brands in New Zealand. Hino was estimated to have 1.5K branded searches compared to DAF’s 280, and held a 14.5% Share of Search versus DAF’s 2.6%.
- Hino was ahead of DAF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DAF’s estimated Share of Search among truck brands in New Zealand moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 270 to 280.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand moved from 15.4% to 14.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

## How did search popularity change for New Zealand truck brands in August 2026?

- In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.

## Month by month

| Month | DAF estimated searches | DAF Share of Search | DAF rank | Hino estimated searches | Hino Share of Search | Hino rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 270 | 2.3% | 7 | 1.8K | 15.4% | 3 |
| Nov 2025 | 270 | 2.3% | 7 | 1.5K | 12.9% | 4 |
| Dec 2025 | 270 | 2.9% | 7 | 1.3K | 13.7% | 4 |
| Jan 2026 | 280 | 2.7% | 7 | 1.4K | 13.7% | 4 |
| Feb 2026 | 230 | 2.3% | 7 | 1.4K | 14.3% | 4 |
| Mar 2026 | 280 | 2.2% | 7 | 1.7K | 13.5% | 4 |
| Apr 2026 | 280 | 2.8% | 7 | 1.7K | 17.1% | 3 |
| May 2026 | 280 | 2.6% | 7 | 1.8K | 16.6% | 3 |
| Jun 2026 | 290 | 2.8% | 7 | 1.7K | 15.8% | 3 |
| Jul 2026 | 240 | 2.4% | 7 | 1.5K | 15.3% | 3 |
| Aug 2026 | 280 | 2.6% | 7 | 1.5K | 14.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DAF’s and Hino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DAF**: Measured on the search terms “daf truck” and “daf trucks for sale”, summed into one figure.
- **Hino**: Measured on the search terms “hino”, “hino 300”, “hino 500”, “hino 700”, “hino co nz”, “hino dutro”, “hino dutro truck”, “hino for sale”, “hino near me”, “hino nz”, “hino ranger”, “hino truck” and “motor hino”, summed into one figure.

- [DAF profile](/demand/nz/brands/daf)
- [Hino profile](/demand/nz/brands/hino)
- [All truck brands in New Zealand](/demand/nz/categories/nz-truck-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DAF or Hino?

In August 2026, Hino had more branded searches than DAF among truck brands in New Zealand. Hino was estimated to have 1.5K branded searches compared to DAF’s 280, and held a 14.5% Share of Search versus DAF’s 2.6%.

## Cite this page

Brandwave. "DAF vs Hino: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daf-vs-hino

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daf-vs-hino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.