---
title: "DABA vs Probase: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DABA or Probase? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/daba-vs-probase"
publisher: "Brandwave"
---

# DABA vs Probase: Which is more popular by branded search in New Zealand?

Which is more popular in search, DABA or Probase? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DABA and Probase
- **Competitive set**: Hamilton civil and structural engineering consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DABA Share of Search**: 4.9%
- **Probase Share of Search**: 16.4%

## Which is more popular in search, DABA or Probase?

- In August 2026, Probase had more branded searches than DABA among hamilton civil and structural engineering consultancies in New Zealand. Probase was estimated to have 100 branded searches compared to DABA’s 30, and held a 16.4% Share of Search versus DABA’s 4.9%.
- Probase was ahead of DABA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DABA’s estimated Share of Search among hamilton civil and structural engineering consultancies in New Zealand moved from 2% to 4.9%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 11 months ending August 2026, Probase’s estimated Share of Search among hamilton civil and structural engineering consultancies in New Zealand moved from 20% to 16.4%, and its estimated monthly branded searches held steady at 100.

## How did search popularity change for New Zealand hamilton civil and structural engineering consultancies in August 2026?

- In August 2026, DABA overtook AB Consulting Engineers to rank 4th among hamilton civil and structural engineering consultancies in New Zealand, at 4.9%.
- In August 2026, Probase gained estimated Share of Search among hamilton civil and structural engineering consultancies in New Zealand, from 13.8% to 16.4%.

## Month by month

| Month | DABA estimated searches | DABA Share of Search | DABA rank | Probase estimated searches | Probase Share of Search | Probase rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 2% | 5 | 100 | 20% | 2 |
| Nov 2025 | 10 | 1.6% | 5 | 100 | 16.1% | 2 |
| Dec 2025 | 10 | 2.4% | 5 | 80 | 19.5% | 2 |
| Jan 2026 | 10 | 2.1% | 5 | 80 | 17% | 2 |
| Feb 2026 | 10 | 1.9% | 5 | 80 | 15.4% | 2 |
| Mar 2026 | 20 | 2.9% | 3 | 100 | 14.5% | 2 |
| Apr 2026 | 10 | 1.8% | 5 | 100 | 17.9% | 2 |
| May 2026 | 10 | 1.5% | 5 | 110 | 16.2% | 2 |
| Jun 2026 | 10 | 1.5% | 5 | 80 | 12.1% | 2 |
| Jul 2026 | 10 | 1.7% | 5 | 80 | 13.8% | 2 |
| Aug 2026 | 30 | 4.9% | 4 | 100 | 16.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DABA’s and Probase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DABA**: Measured on the search term “daba engineering”.
- **Probase**: Measured on the search terms “probase” and “probase hamilton”, summed into one figure.

- [DABA profile](/demand/nz/brands/daba)
- [Probase profile](/demand/nz/brands/probase)
- [All hamilton civil and structural engineering consultancies in New Zealand](/demand/nz/categories/nz-hamilton-civil-and-structural-engineering-consultancies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DABA or Probase?

In August 2026, Probase had more branded searches than DABA among hamilton civil and structural engineering consultancies in New Zealand. Probase was estimated to have 100 branded searches compared to DABA’s 30, and held a 16.4% Share of Search versus DABA’s 4.9%.

## Cite this page

Brandwave. "DABA vs Probase: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/daba-vs-probase

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/daba-vs-probase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.