--- title: "D-ID vs HeyGen: Which is searched more in New Zealand?" description: "Is D-ID or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/d-id-vs-heygen" publisher: "Brandwave" --- # D-ID vs HeyGen: Which is searched more in New Zealand? Is D-ID or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D-ID and HeyGen - **Competitive set**: AI avatar video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **D-ID Share of Search**: 35.3% - **HeyGen Share of Search**: 53% ## Is D-ID or HeyGen more popular in search? - In September 2026, HeyGen had more branded searches than D-ID among AI avatar video platforms in New Zealand. HeyGen had about 3,600 branded searches, while D-ID had 2,400. HeyGen made up 53% of all AI avatar video platform searches we track, and D-ID accounted for 35.3%. - HeyGen was ahead of D-ID in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand moved from 31.8% to 35.3%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, HeyGen’s share of searches among AI avatar video platforms in New Zealand moved from 47.7% to 53%, and its estimated monthly branded searches held steady at 3.6K. ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HeyGen appeared in all five answers. D-ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HeyGen was listed before D-ID in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%. - In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%. ## Month by month | Month | D-ID estimated searches | D-ID Share of Search | D-ID rank | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 31.8% | 2 | 3.6K | 47.7% | 1 | | Nov 2025 | 2.4K | 32% | 2 | 3.6K | 48% | 1 | | Dec 2025 | 1.9K | 32% | 2 | 2.9K | 48.8% | 1 | | Jan 2026 | 1.9K | 28.6% | 2 | 3.6K | 54.1% | 1 | | Feb 2026 | 1.9K | 28.5% | 2 | 3.6K | 54.1% | 1 | | Mar 2026 | 2.4K | 29.1% | 2 | 4.4K | 53.3% | 1 | | Apr 2026 | 1.9K | 25.5% | 2 | 4.4K | 59.1% | 1 | | May 2026 | 2.4K | 30.3% | 2 | 4.4K | 55.6% | 1 | | Jun 2026 | 1.9K | 25.6% | 2 | 4.4K | 59.3% | 1 | | Jul 2026 | 1.9K | 30% | 2 | 3.6K | 56.8% | 1 | | Aug 2026 | 1.9K | 26.1% | 2 | 4.4K | 60.4% | 1 | | Sep 2026 | 2.4K | 35.3% | 2 | 3.6K | 53% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using D-ID’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D-ID**: Measured on the search terms “d id”, “d-id” and “did”, summed into one figure. - **HeyGen**: Measured on the search term “heygen”. - [D-ID profile](/demand/nz/brands/d-id) - [HeyGen profile](/demand/nz/brands/heygen) - [All AI avatar video platforms in New Zealand](/demand/nz/categories/nz-ai-avatar-video-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D-ID or HeyGen more popular in search? In September 2026, HeyGen had more branded searches than D-ID among AI avatar video platforms in New Zealand. HeyGen had about 3,600 branded searches, while D-ID had 2,400. HeyGen made up 53% of all AI avatar video platform searches we track, and D-ID accounted for 35.3%. ## Cite this page Brandwave. "D-ID vs HeyGen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/d-id-vs-heygen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/d-id-vs-heygen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.