--- title: "D-ID vs Elai: Which is searched more in New Zealand?" description: "Is D-ID or Elai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/d-id-vs-elai" publisher: "Brandwave" --- # D-ID vs Elai: Which is searched more in New Zealand? Is D-ID or Elai more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI avatar video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: D-ID and Elai - **Competitive set**: AI avatar video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **D-ID Share of Search**: 35.3% - **Elai Share of Search**: 0.15% ## Is D-ID or Elai more popular in search? - In September 2026, D-ID had more branded searches than Elai among AI avatar video platforms in New Zealand. D-ID had about 2,400 branded searches, while Elai had 10. D-ID made up 35.3% of all AI avatar video platform searches we track, and Elai accounted for 0.15%. - D-ID was ahead of Elai in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms in New Zealand moved from 31.8% to 35.3%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Elai’s share of searches among AI avatar video platforms in New Zealand moved from 0.53% to 0.15%, and its estimated monthly branded searches moved from 40 to 10. ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elai did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%. - Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026. ## Month by month | Month | D-ID estimated searches | D-ID Share of Search | D-ID rank | Elai estimated searches | Elai Share of Search | Elai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 31.8% | 2 | 40 | 0.53% | 4 | | Nov 2025 | 2.4K | 32% | 2 | 30 | 0.4% | 4 | | Dec 2025 | 1.9K | 32% | 2 | 10 | 0.17% | 5 | | Jan 2026 | 1.9K | 28.6% | 2 | 10 | 0.15% | 5 | | Feb 2026 | 1.9K | 28.5% | 2 | 30 | 0.45% | 5 | | Mar 2026 | 2.4K | 29.1% | 2 | 10 | 0.12% | 5 | | Apr 2026 | 1.9K | 25.5% | 2 | 10 | 0.13% | 5 | | May 2026 | 2.4K | 30.3% | 2 | 10 | 0.13% | 5 | | Jun 2026 | 1.9K | 25.6% | 2 | 10 | 0.13% | 5 | | Jul 2026 | 1.9K | 30% | 2 | 20 | 0.32% | 5 | | Aug 2026 | 1.9K | 26.1% | 2 | 10 | 0.14% | 5 | | Sep 2026 | 2.4K | 35.3% | 2 | 10 | 0.15% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using D-ID’s and Elai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **D-ID**: Measured on the search terms “d id”, “d-id” and “did”, summed into one figure. - **Elai**: Measured on the search terms “elai” and “elai ai”, summed into one figure. - [D-ID profile](/demand/nz/brands/d-id) - [Elai profile](/demand/nz/brands/elai) - [All AI avatar video platforms in New Zealand](/demand/nz/categories/nz-ai-avatar-video-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is D-ID or Elai more popular in search? In September 2026, D-ID had more branded searches than Elai among AI avatar video platforms in New Zealand. D-ID had about 2,400 branded searches, while Elai had 10. D-ID made up 35.3% of all AI avatar video platform searches we track, and Elai accounted for 0.15%. ## Cite this page Brandwave. "D-ID vs Elai: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/d-id-vs-elai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/d-id-vs-elai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.