--- title: "Cyclops vs The Collective: Which is searched more in New Zealand?" description: "Is Cyclops or The Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cyclops-vs-the-collective" publisher: "Brandwave" --- # Cyclops vs The Collective: Which is searched more in New Zealand? Is Cyclops or The Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cyclops and The Collective - **Competitive set**: Yoghurt brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cyclops Share of Search**: 11.9% - **The Collective Share of Search**: 13.4% ## Is Cyclops or The Collective more popular in search? - In September 2026, The Collective had more branded searches than Cyclops among yoghurt brands in New Zealand. The Collective had about 2,710 branded searches, while Cyclops had 2,400. The Collective made up 13.4% of all yoghurt brand searches we track, and Cyclops accounted for 11.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Cyclops took it in July 2026, The Collective took it in September 2026. - Across the 12 months ending September 2026, Cyclops’ share of searches among yoghurt brands in New Zealand moved from 10.6% to 11.9%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in New Zealand moved from 15.3% to 13.4%, and its estimated monthly branded searches moved from 2.3K to 2.7K. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cyclops appeared in all five answers. The Collective was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cyclops was listed before The Collective in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cyclops | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Collective | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Anchor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Chobani | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Puhoi Valley | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Gopala | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Yoplait | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fresh 'n Fruity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | De Winkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy in New Zealand?": 1. Cyclops, 2. The Collective - Asked ChatGPT "What are the best yoghurt brands in New Zealand?": 1. Cyclops, 2. The Collective, 3. Puhoi Valley - Asked ChatGPT "What's the best yoghurt brand in New Zealand for everyday snacks?": 1. Anchor, 2. Cyclops - Searched Google, AI Overview "greek yoghurt nz": 1. Cyclops, 2. Chobani, 3. The Collective, 4. Puhoi Valley - Searched Google, AI Overview "yoghurt brands nz": 1. Anchor, 2. The Collective, 3. Cyclops, 4. Puhoi Valley, 5. Chobani, 6. Gopala Not named in any answer: Yoplait, Fresh 'n Fruity and De Winkel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand yoghurt brands in September 2026? - In September 2026, The Collective overtook Cyclops to rank 2nd among yoghurt brands in New Zealand, with 13.4% of the searches. - In September 2026, Cyclops lost share of searches among yoghurt brands in New Zealand, from 22.6% to 11.9%. ## Month by month | Month | Cyclops estimated searches | Cyclops Share of Search | Cyclops rank | The Collective estimated searches | The Collective Share of Search | The Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 10.6% | 4 | 2.3K | 15.3% | 2 | | Nov 2025 | 1.6K | 12.3% | 3 | 2.5K | 19.2% | 2 | | Dec 2025 | 1.6K | 15.1% | 3 | 2.1K | 19.6% | 2 | | Jan 2026 | 1.9K | 11.8% | 3 | 2.8K | 17.6% | 2 | | Feb 2026 | 1.3K | 9.1% | 4 | 2.1K | 14.5% | 2 | | Mar 2026 | 1.6K | 11.2% | 3 | 1.9K | 13.3% | 2 | | Apr 2026 | 1.6K | 11.4% | 3 | 2.3K | 16.4% | 2 | | May 2026 | 1.9K | 11.6% | 3 | 2.1K | 13% | 2 | | Jun 2026 | 1.9K | 10.8% | 3 | 2K | 11.6% | 2 | | Jul 2026 | 3.6K | 17.7% | 2 | 2.2K | 11% | 3 | | Aug 2026 | 5.4K | 22.6% | 2 | 2.4K | 9.9% | 3 | | Sep 2026 | 2.4K | 11.9% | 3 | 2.7K | 13.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cyclops’ and The Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cyclops**: Measured on the search term “cyclops”. - **The Collective**: Measured on the search terms “collective yoghurt”, “the collective”, “the collective yogurt” and “yogurt the collective”, summed into one figure. - [Cyclops profile](/demand/nz/brands/cyclops) - [The Collective profile](/demand/nz/brands/the-collective) - [All yoghurt brands in New Zealand](/demand/nz/categories/nz-yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cyclops or The Collective more popular in search? In September 2026, The Collective had more branded searches than Cyclops among yoghurt brands in New Zealand. The Collective had about 2,710 branded searches, while Cyclops had 2,400. The Collective made up 13.4% of all yoghurt brand searches we track, and Cyclops accounted for 11.9%. ## Cite this page Brandwave. "Cyclops vs The Collective: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cyclops-vs-the-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cyclops-vs-the-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.