---
title: "Cyclone vs Felco: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cyclone or Felco? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cyclone-vs-felco"
publisher: "Brandwave"
---

# Cyclone vs Felco: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cyclone or Felco? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cyclone and Felco
- **Competitive set**: Garden tool brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cyclone Share of Search**: 2%
- **Felco Share of Search**: 12%

## Which is more popular in search, Cyclone or Felco?

- In August 2026, Felco had more branded searches than Cyclone among garden tool brands in New Zealand. Felco was estimated to have 300 branded searches compared to Cyclone’s 50, and held a 12% Share of Search versus Cyclone’s 2%.
- Felco was ahead of Cyclone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cyclone’s estimated Share of Search among garden tool brands in New Zealand moved from 1.8% to 2%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 11 months ending August 2026, Felco’s estimated Share of Search among garden tool brands in New Zealand moved from 5% to 12%, and its estimated monthly branded searches moved from 110 to 300.

## How did search popularity change for New Zealand garden tool brands in August 2026?

- In August 2026, Felco gained estimated Share of Search among garden tool brands in New Zealand, from 7.9% to 12%.
- In August 2026, Cyclone gained estimated Share of Search among garden tool brands in New Zealand, from 1.3% to 2%.

## Month by month

| Month | Cyclone estimated searches | Cyclone Share of Search | Cyclone rank | Felco estimated searches | Felco Share of Search | Felco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 1.8% | 4 | 110 | 5% | 3 |
| Nov 2025 | 50 | 2.2% | 4 | 150 | 6.6% | 3 |
| Dec 2025 | 60 | 2.3% | 4 | 210 | 7.9% | 3 |
| Jan 2026 | 50 | 2.2% | 4 | 150 | 6.6% | 3 |
| Feb 2026 | 50 | 2.4% | 4 | 160 | 7.8% | 3 |
| Mar 2026 | 50 | 2.3% | 5 | 260 | 11.8% | 3 |
| Apr 2026 | 40 | 1.8% | 5 | 200 | 9.1% | 3 |
| May 2026 | 50 | 1.8% | 4 | 260 | 9.2% | 2 |
| Jun 2026 | 50 | 1.6% | 4 | 220 | 7.2% | 2 |
| Jul 2026 | 40 | 1.3% | 4 | 240 | 7.9% | 3 |
| Aug 2026 | 50 | 2% | 4 | 300 | 12% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cyclone’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cyclone**: Measured on the search terms “cyclone garden tools”, “cyclone pruners”, “cyclone secateurs”, “cyclone spade” and “cyclone tools”, summed into one figure.
- **Felco**: Measured on the search terms “felco”, “felco garden tools”, “felco pruners” and “felco secateurs”, summed into one figure.

- [Cyclone profile](/demand/nz/brands/cyclone)
- [Felco profile](/demand/nz/brands/felco)
- [All garden tool brands in New Zealand](/demand/nz/categories/nz-garden-tool-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cyclone or Felco?

In August 2026, Felco had more branded searches than Cyclone among garden tool brands in New Zealand. Felco was estimated to have 300 branded searches compared to Cyclone’s 50, and held a 12% Share of Search versus Cyclone’s 2%.

## Cite this page

Brandwave. "Cyclone vs Felco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cyclone-vs-felco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cyclone-vs-felco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.