--- title: "Cybex vs phil&teds: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cybex or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cybex-vs-phil-and-teds" publisher: "Brandwave" --- # Cybex vs phil&teds: Which is more popular by branded search in New Zealand? Which is more popular in search, Cybex or phil&teds? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cybex and phil&teds - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cybex Share of Search**: 5.4% - **phil&teds Share of Search**: 10.9% ## Which is more popular in search, Cybex or phil&teds? - In August 2026, phil&teds had more branded searches than Cybex among pram and stroller brands in New Zealand. phil&teds was estimated to have 2.1K branded searches compared to Cybex’s 1.1K, and held a 10.9% Share of Search versus Cybex’s 5.4%. - phil&teds was ahead of Cybex in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cybex’s estimated Share of Search among pram and stroller brands in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches moved from 970 to 1.1K. - Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand moved from 12.2% to 10.9%, and its estimated monthly branded searches moved from 2.4K to 2.1K. ## How did search popularity change for New Zealand pram and stroller brands in August 2026? - In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%. - In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%. ## Month by month | Month | Cybex estimated searches | Cybex Share of Search | Cybex rank | phil&teds estimated searches | phil&teds Share of Search | phil&teds rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 970 | 4.9% | 5 | 2.4K | 12.2% | 4 | | Nov 2025 | 910 | 4.1% | 5 | 2.3K | 10.6% | 4 | | Dec 2025 | 700 | 4.4% | 5 | 2K | 12.4% | 4 | | Jan 2026 | 850 | 4.1% | 5 | 2.4K | 11.5% | 3 | | Feb 2026 | 770 | 4.7% | 5 | 1.9K | 11.2% | 4 | | Mar 2026 | 980 | 5.2% | 5 | 2.2K | 11.7% | 4 | | Apr 2026 | 930 | 5.4% | 5 | 1.7K | 10% | 4 | | May 2026 | 850 | 4.7% | 5 | 1.9K | 10.8% | 4 | | Jun 2026 | 870 | 4.8% | 5 | 1.9K | 10.6% | 4 | | Jul 2026 | 820 | 4.6% | 5 | 2.1K | 11.9% | 4 | | Aug 2026 | 1.1K | 5.4% | 5 | 2.1K | 10.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cybex’s and phil&teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cybex**: Measured on the search terms “cybex”, “cybex buggy”, “cybex car seats”, “cybex gazelle”, “cybex gazelle s stroller”, “cybex libelle”, “cybex libelle stroller”, “cybex near me”, “cybex nz”, “cybex online”, “cybex pram” and “cybex stroller”, summed into one figure. - **phil&teds**: Measured on the search terms “phil & teds”, “phil & teds capsule”, “phil & teds pram”, “phil & teds travel cot”, “phil and teds double pram”, “phil and teds high chair”, “phil and teds portacot”, “phil&teds”, “phil&teds buggy”, “phil&teds near me”, “phil&teds nz”, “phil&teds online”, “phil&teds pram”, “phil&teds stroller”, “philandteds com”, “philteds”, “philteds pram” and “philteds stroller”, summed into one figure. - [Cybex profile](/demand/nz/brands/cybex) - [phil&teds profile](/demand/nz/brands/phil-and-teds) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cybex or phil&teds? In August 2026, phil&teds had more branded searches than Cybex among pram and stroller brands in New Zealand. phil&teds was estimated to have 2.1K branded searches compared to Cybex’s 1.1K, and held a 10.9% Share of Search versus Cybex’s 5.4%. ## Cite this page Brandwave. "Cybex vs phil&teds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cybex-vs-phil-and-teds This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cybex-vs-phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.