--- title: "Cybex vs Edwards & Co: Which is searched more in New Zealand?" description: "Is Cybex or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cybex-vs-edwards-and-co" publisher: "Brandwave" --- # Cybex vs Edwards & Co: Which is searched more in New Zealand? Is Cybex or Edwards & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and stroller brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cybex and Edwards & Co - **Competitive set**: Pram and stroller brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cybex Share of Search**: 4.5% - **Edwards & Co Share of Search**: 21.4% ## Is Cybex or Edwards & Co more popular in search? - In September 2026, Edwards & Co had more branded searches than Cybex among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Cybex had 830. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Cybex accounted for 4.5%. - Edwards & Co was ahead of Cybex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches moved from 880 to 830. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand moved from 27.4% to 21.4%, and its estimated monthly branded searches moved from 5.7K to 3.9K. ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Edwards & Co appeared in all four answers. Cybex did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edwards & Co | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mountain Buggy | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bugaboo | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | UPPAbaby | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Baby Jogger | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Joolz | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Cybex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Babyzen | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "Which pram or stroller brand should I buy in New Zealand?": 1. Bugaboo, 2. UPPAbaby, 3. Edwards & Co, 4. Baby Jogger, 5. Joolz, 6. Mountain Buggy - Asked ChatGPT "What are the best pram and stroller brands in New Zealand?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo, 4. UPPAbaby, 5. Baby Jogger - Asked ChatGPT "What's the best pram or stroller brand in New Zealand for a newborn?": 1. Edwards & Co, 2. Mountain Buggy, 3. Bugaboo - Searched Google, AI Overview "best stroller nz": 1. Edwards & Co, 2. UPPAbaby, 3. Mountain Buggy Not named in any answer: Cybex, Phil & Teds and Babyzen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pram and stroller brands in September 2026? - In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches. - In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%. ## Month by month | Month | Cybex estimated searches | Cybex Share of Search | Cybex rank | Edwards & Co estimated searches | Edwards & Co Share of Search | Edwards & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 4.2% | 5 | 5.7K | 27.4% | 2 | | Nov 2025 | 790 | 3.6% | 6 | 5.9K | 26.7% | 2 | | Dec 2025 | 640 | 3.9% | 6 | 4.7K | 28.6% | 2 | | Jan 2026 | 790 | 3.6% | 6 | 5.9K | 26.7% | 2 | | Feb 2026 | 680 | 4% | 5 | 4.8K | 27.8% | 2 | | Mar 2026 | 880 | 4.3% | 5 | 5.8K | 28.5% | 2 | | Apr 2026 | 840 | 4.7% | 5 | 4.7K | 26.5% | 2 | | May 2026 | 760 | 4.2% | 5 | 4.8K | 26.2% | 2 | | Jun 2026 | 730 | 3.8% | 5 | 5.8K | 30% | 2 | | Jul 2026 | 720 | 3.9% | 6 | 4.8K | 26% | 2 | | Aug 2026 | 960 | 4.8% | 5 | 5.8K | 28.7% | 2 | | Sep 2026 | 830 | 4.5% | 6 | 3.9K | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Cybex’s and Edwards & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cybex**: Measured on the search terms “cybex”, “cybex buggy”, “cybex car seats”, “cybex gazelle”, “cybex libelle”, “cybex libelle stroller”, “cybex pram” and “cybex stroller”, summed into one figure. - **Edwards & Co**: Measured on the search terms “edwards and co” and “edwards co”, summed into one figure. - [Cybex profile](/demand/nz/brands/cybex) - [Edwards & Co profile](/demand/nz/brands/edwards-and-co) - [All pram and stroller brands in New Zealand](/demand/nz/categories/nz-pram-and-stroller-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cybex or Edwards & Co more popular in search? In September 2026, Edwards & Co had more branded searches than Cybex among pram and stroller brands in New Zealand. Edwards & Co had about 3,920 branded searches, while Cybex had 830. Edwards & Co made up 21.4% of all pram and stroller brand searches we track, and Cybex accounted for 4.5%. ## Cite this page Brandwave. "Cybex vs Edwards & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cybex-vs-edwards-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cybex-vs-edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.