---
title: "CyberGhost vs ExpressVPN: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CyberGhost or ExpressVPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cyberghost-vs-expressvpn"
publisher: "Brandwave"
---

# CyberGhost vs ExpressVPN: Which is more popular by branded search in New Zealand?

Which is more popular in search, CyberGhost or ExpressVPN? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CyberGhost and ExpressVPN
- **Competitive set**: VPN services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CyberGhost Share of Search**: 2.1%
- **ExpressVPN Share of Search**: 2.6%

## Which is more popular in search, CyberGhost or ExpressVPN?

- In August 2026, ExpressVPN had more branded searches than CyberGhost among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to CyberGhost’s 240, and held a 2.6% Share of Search versus CyberGhost’s 2.1%.
- The lead changed hands once in the 11 months ending August 2026: ExpressVPN took it in April 2026.
- Across the 11 months ending August 2026, CyberGhost’s estimated Share of Search among VPN services in New Zealand moved from 3.5% to 2.1%, and its estimated monthly branded searches moved from 490 to 240.
- Across the 11 months ending August 2026, ExpressVPN’s estimated Share of Search among VPN services in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches moved from 260 to 300.

## How did search popularity change for New Zealand VPN services in August 2026?

- In August 2026, ExpressVPN lost estimated Share of Search among VPN services in New Zealand, from 3.4% to 2.6%.
- Estimated monthly branded searches for CyberGhost in New Zealand fell 51% over 11 measured months, from 490 to 240 in August 2026.

## Month by month

| Month | CyberGhost estimated searches | CyberGhost Share of Search | CyberGhost rank | ExpressVPN estimated searches | ExpressVPN Share of Search | ExpressVPN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 490 | 3.5% | 3 | 260 | 1.9% | 4 |
| Nov 2025 | 510 | 3.7% | 3 | 290 | 2.1% | 4 |
| Dec 2025 | 410 | 3% | 3 | 310 | 2.3% | 4 |
| Jan 2026 | 420 | 2.9% | 3 | 350 | 2.5% | 4 |
| Feb 2026 | 340 | 2.5% | 3 | 340 | 2.5% | 4 |
| Mar 2026 | 340 | 2.5% | 3 | 310 | 2.3% | 4 |
| Apr 2026 | 280 | 2.1% | 4 | 340 | 2.6% | 3 |
| May 2026 | 340 | 2.5% | 4 | 360 | 2.7% | 3 |
| Jun 2026 | 420 | 2.5% | 4 | 430 | 2.6% | 3 |
| Jul 2026 | 290 | 2.1% | 4 | 480 | 3.4% | 3 |
| Aug 2026 | 240 | 2.1% | 4 | 300 | 2.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CyberGhost’s and ExpressVPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CyberGhost**: Measured on the search terms “cyberghost”, “cyberghost app”, “cyberghost free trial”, “cyberghost new zealand” and “cyberghostvpn com”, summed into one figure.
- **ExpressVPN**: Measured on the search terms “expressvpn app”, “expressvpn com”, “expressvpn cost”, “expressvpn free trial”, “expressvpn near me”, “expressvpn new zealand”, “expressvpn nz” and “expressvpn online”, summed into one figure.

- [CyberGhost profile](/demand/nz/brands/cyberghost)
- [ExpressVPN profile](/demand/nz/brands/expressvpn)
- [All VPN services in New Zealand](/demand/nz/categories/nz-vpn-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CyberGhost or ExpressVPN?

In August 2026, ExpressVPN had more branded searches than CyberGhost among VPN services in New Zealand. ExpressVPN was estimated to have 300 branded searches compared to CyberGhost’s 240, and held a 2.6% Share of Search versus CyberGhost’s 2.1%.

## Cite this page

Brandwave. "CyberGhost vs ExpressVPN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cyberghost-vs-expressvpn

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cyberghost-vs-expressvpn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.