--- title: "CyberCX vs Darktrace: Which is searched more in New Zealand?" description: "Is CyberCX or Darktrace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cybercx-vs-darktrace" publisher: "Brandwave" --- # CyberCX vs Darktrace: Which is searched more in New Zealand? Is CyberCX or Darktrace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CyberCX and Darktrace - **Competitive set**: Cybersecurity vendors - **Market**: New Zealand - **Month measured**: Sep 2026 - **CyberCX Share of Search**: 6.2% - **Darktrace Share of Search**: 1.2% ## Is CyberCX or Darktrace more popular in search? - In September 2026, CyberCX had more branded searches than Darktrace among cybersecurity vendors in New Zealand. CyberCX had about 590 branded searches, while Darktrace had 110. CyberCX made up 6.2% of all cybersecurity vendor searches we track, and Darktrace accounted for 1.2%. - CyberCX was ahead of Darktrace in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CyberCX’s share of searches among cybersecurity vendors in New Zealand moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Darktrace’s share of searches among cybersecurity vendors in New Zealand moved from 1.9% to 1.2%, and its estimated monthly branded searches moved from 190 to 110. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CyberCX was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Darktrace did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CyberCX | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | DEFEND | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Datacom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Securecom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CrowdStrike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Check Point | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sophos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palo Alto Networks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use in New Zealand?": 1. CyberCX, 2. Datacom - Asked ChatGPT "What are the best cybersecurity vendors in New Zealand?": 1. CyberCX, 2. DEFEND, 3. Datacom, 4. Securecom - Asked ChatGPT "What's the best cybersecurity vendor in New Zealand for protecting business systems?": 1. DEFEND, 2. CyberCX, 3. Securecom - Searched Google, AI Overview "business cyber security": named none of the brands we track - Searched Google, AI Overview "ransomware protection software": 1. Check Point Not named in any answer: Fortinet, CrowdStrike, Sophos, Palo Alto Networks and Darktrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cybersecurity vendors in September 2026? - In September 2026, CyberCX gained share of searches among cybersecurity vendors in New Zealand, from 5.1% to 6.2%. - Estimated monthly branded searches for Darktrace in New Zealand fell 42.1% over 12 measured months, from 190 to 110 in September 2026. ## Month by month | Month | CyberCX estimated searches | CyberCX Share of Search | CyberCX rank | Darktrace estimated searches | Darktrace Share of Search | Darktrace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 7.3% | 4 | 190 | 1.9% | 9 | | Nov 2025 | 590 | 6.2% | 4 | 150 | 1.6% | 10 | | Dec 2025 | 390 | 4.9% | 5 | 120 | 1.5% | 9 | | Jan 2026 | 590 | 7.6% | 4 | 160 | 2.1% | 9 | | Feb 2026 | 590 | 6.4% | 5 | 150 | 1.6% | 10 | | Mar 2026 | 880 | 7.5% | 4 | 150 | 1.3% | 10 | | Apr 2026 | 720 | 7.9% | 4 | 110 | 1.2% | 10 | | May 2026 | 590 | 6% | 5 | 150 | 1.5% | 10 | | Jun 2026 | 590 | 5.8% | 5 | 140 | 1.4% | 10 | | Jul 2026 | 590 | 6.4% | 4 | 90 | 0.97% | 10 | | Aug 2026 | 480 | 5.1% | 5 | 120 | 1.3% | 10 | | Sep 2026 | 590 | 6.2% | 5 | 110 | 1.2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using CyberCX’s and Darktrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CyberCX**: Measured on the search term “cybercx”. - **Darktrace**: Measured on the search terms “darktrace”, “darktrace cyber security” and “darktrace security”, summed into one figure. - [CyberCX profile](/demand/nz/brands/cybercx) - [Darktrace profile](/demand/nz/brands/darktrace) - [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CyberCX or Darktrace more popular in search? In September 2026, CyberCX had more branded searches than Darktrace among cybersecurity vendors in New Zealand. CyberCX had about 590 branded searches, while Darktrace had 110. CyberCX made up 6.2% of all cybersecurity vendor searches we track, and Darktrace accounted for 1.2%. ## Cite this page Brandwave. "CyberCX vs Darktrace: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cybercx-vs-darktrace This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cybercx-vs-darktrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.