--- title: "Custom Mortgages vs The Mortgage Supply Co: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Custom Mortgages or The Mortgage Supply Co? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-mortgage-supply-co" publisher: "Brandwave" --- # Custom Mortgages vs The Mortgage Supply Co: Which is more popular by branded search in New Zealand? Which is more popular in search, Custom Mortgages or The Mortgage Supply Co? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custom Mortgages and The Mortgage Supply Co - **Competitive set**: Queenstown mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Custom Mortgages Share of Search**: 14.5% - **The Mortgage Supply Co Share of Search**: 10.3% ## Which is more popular in search, Custom Mortgages or The Mortgage Supply Co? - In August 2026, Custom Mortgages had more branded searches than The Mortgage Supply Co among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to The Mortgage Supply Co’s 340, and held a 14.5% Share of Search versus The Mortgage Supply Co’s 10.3%. - The lead changed hands 3 times in the 11 months ending August 2026: Custom Mortgages took it in January 2026, The Mortgage Supply Co took it in February 2026, Custom Mortgages took it in March 2026. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480. - Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 8.6% to 10.3%, and its estimated monthly branded searches moved from 280 to 340. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%. ## Month by month | Month | Custom Mortgages estimated searches | Custom Mortgages Share of Search | Custom Mortgages rank | The Mortgage Supply Co estimated searches | The Mortgage Supply Co Share of Search | The Mortgage Supply Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 6.4% | 5 | 280 | 8.6% | 3 | | Nov 2025 | 210 | 6.7% | 5 | 280 | 8.9% | 3 | | Dec 2025 | 170 | 7.7% | 3 | 170 | 7.7% | 4 | | Jan 2026 | 640 | 19.7% | 2 | 240 | 7.4% | 4 | | Feb 2026 | 310 | 9.2% | 4 | 330 | 9.8% | 3 | | Mar 2026 | 560 | 15.1% | 2 | 370 | 10% | 4 | | Apr 2026 | 660 | 20.1% | 2 | 250 | 7.6% | 4 | | May 2026 | 450 | 13.6% | 3 | 310 | 9.4% | 4 | | Jun 2026 | 640 | 18.8% | 2 | 340 | 10% | 4 | | Jul 2026 | 330 | 11.3% | 3 | 270 | 9.3% | 4 | | Aug 2026 | 480 | 14.5% | 2 | 340 | 10.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Custom Mortgages’ and The Mortgage Supply Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure. - **The Mortgage Supply Co**: Measured on the search terms “mortgage supply”, “mortgage supply co”, “mortgage supply company”, “mortgage supply nz”, “mortgagesupply” and “the mortgage supply co”, summed into one figure. - [Custom Mortgages profile](/demand/nz/brands/custom-mortgages) - [The Mortgage Supply Co profile](/demand/nz/brands/mortgage-supply-co) - [All queenstown mortgage advisers in New Zealand](/demand/nz/categories/nz-queenstown-mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Custom Mortgages or The Mortgage Supply Co? In August 2026, Custom Mortgages had more branded searches than The Mortgage Supply Co among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to The Mortgage Supply Co’s 340, and held a 14.5% Share of Search versus The Mortgage Supply Co’s 10.3%. ## Cite this page Brandwave. "Custom Mortgages vs The Mortgage Supply Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-mortgage-supply-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-mortgage-supply-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.