--- title: "Custom Mortgages vs Loan Market: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Custom Mortgages or Loan Market? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-loan-market" publisher: "Brandwave" --- # Custom Mortgages vs Loan Market: Which is more popular by branded search in New Zealand? Which is more popular in search, Custom Mortgages or Loan Market? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custom Mortgages and Loan Market - **Competitive set**: Queenstown mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Custom Mortgages Share of Search**: 14.5% - **Loan Market Share of Search**: 51.5% ## Which is more popular in search, Custom Mortgages or Loan Market? - In August 2026, Loan Market had more branded searches than Custom Mortgages among queenstown mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Custom Mortgages’ 480, and held a 51.5% Share of Search versus Custom Mortgages’ 14.5%. - Loan Market was ahead of Custom Mortgages in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480. - Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 51.1% to 51.5%, and its estimated monthly branded searches held steady at 1.7K. ## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026? - In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%. - In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%. ## Month by month | Month | Custom Mortgages estimated searches | Custom Mortgages Share of Search | Custom Mortgages rank | Loan Market estimated searches | Loan Market Share of Search | Loan Market rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 6.4% | 5 | 1.7K | 51.1% | 1 | | Nov 2025 | 210 | 6.7% | 5 | 1.6K | 52.4% | 1 | | Dec 2025 | 170 | 7.7% | 3 | 1.2K | 53.2% | 1 | | Jan 2026 | 640 | 19.7% | 2 | 1.4K | 44.6% | 1 | | Feb 2026 | 310 | 9.2% | 4 | 1.8K | 52.7% | 1 | | Mar 2026 | 560 | 15.1% | 2 | 1.8K | 49.7% | 1 | | Apr 2026 | 660 | 20.1% | 2 | 1.5K | 46.8% | 1 | | May 2026 | 450 | 13.6% | 3 | 1.6K | 49.8% | 1 | | Jun 2026 | 640 | 18.8% | 2 | 1.5K | 45.2% | 1 | | Jul 2026 | 330 | 11.3% | 3 | 1.5K | 52.2% | 1 | | Aug 2026 | 480 | 14.5% | 2 | 1.7K | 51.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Custom Mortgages’ and Loan Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure. - **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure. - [Custom Mortgages profile](/demand/nz/brands/custom-mortgages) - [Loan Market profile](/demand/nz/brands/loan-market) - [All queenstown mortgage advisers in New Zealand](/demand/nz/categories/nz-queenstown-mortgage-advisers): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Custom Mortgages or Loan Market? In August 2026, Loan Market had more branded searches than Custom Mortgages among queenstown mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Custom Mortgages’ 480, and held a 51.5% Share of Search versus Custom Mortgages’ 14.5%. ## Cite this page Brandwave. "Custom Mortgages vs Loan Market: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-loan-market This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/custom-mortgages-vs-loan-market. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.