---
title: "Custom Gear vs PromoWorld: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Custom Gear or PromoWorld? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promoworld"
publisher: "Brandwave"
---

# Custom Gear vs PromoWorld: Which is more popular by branded search in New Zealand?

Which is more popular in search, Custom Gear or PromoWorld? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Custom Gear and PromoWorld
- **Competitive set**: Promotional product suppliers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Custom Gear Share of Search**: 25.8%
- **PromoWorld Share of Search**: 1%

## Which is more popular in search, Custom Gear or PromoWorld?

- In August 2026, Custom Gear had more branded searches than PromoWorld among promotional product suppliers in New Zealand. Custom Gear was estimated to have 250 branded searches compared to PromoWorld’s 10, and held a 25.8% Share of Search versus PromoWorld’s 1%.
- Custom Gear was ahead of PromoWorld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand moved from 21.5% to 25.8%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, PromoWorld’s estimated Share of Search among promotional product suppliers in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 20 to 10.

## How did search popularity change for New Zealand promotional product suppliers in August 2026?

- In August 2026, Custom Gear lost estimated Share of Search among promotional product suppliers in New Zealand, from 27.8% to 25.8%.
- Estimated monthly branded searches for PromoWorld in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Custom Gear estimated searches | Custom Gear Share of Search | Custom Gear rank | PromoWorld estimated searches | PromoWorld Share of Search | PromoWorld rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 21.5% | 2 | 20 | 1.7% | 3 |
| Nov 2025 | 220 | 21% | 2 | 10 | 0.95% | 3 |
| Dec 2025 | 220 | 31.9% | 2 | 0 | 0% | 3 |
| Jan 2026 | 200 | 33.9% | 2 | 0 | 0% | 3 |
| Feb 2026 | 260 | 31.7% | 2 | 10 | 1.2% | 3 |
| Mar 2026 | 260 | 26.5% | 2 | 10 | 1% | 3 |
| Apr 2026 | 190 | 26.8% | 2 | 0 | 0% | 3 |
| May 2026 | 210 | 27.3% | 2 | 10 | 1.3% | 3 |
| Jun 2026 | 280 | 30.4% | 2 | 10 | 1.1% | 3 |
| Jul 2026 | 220 | 27.8% | 2 | 10 | 1.3% | 3 |
| Aug 2026 | 250 | 25.8% | 2 | 10 | 1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Custom Gear’s and PromoWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Custom Gear**: Measured on the search terms “custom gear”, “custom gear near me”, “custom gear nz” and “customgear”, summed into one figure.
- **PromoWorld**: Measured on the search terms “promoworld” and “promoworld nz”, summed into one figure.

- [Custom Gear profile](/demand/nz/brands/custom-gear)
- [PromoWorld profile](/demand/nz/brands/promoworld)
- [All promotional product suppliers in New Zealand](/demand/nz/categories/nz-promotional-product-suppliers): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Custom Gear or PromoWorld?

In August 2026, Custom Gear had more branded searches than PromoWorld among promotional product suppliers in New Zealand. Custom Gear was estimated to have 250 branded searches compared to PromoWorld’s 10, and held a 25.8% Share of Search versus PromoWorld’s 1%.

## Cite this page

Brandwave. "Custom Gear vs PromoWorld: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promoworld

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promoworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.