---
title: "Custom Gear vs Promovision: Which is more popular in New Zealand?"
description: "Is Custom Gear or Promovision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promovision"
publisher: "Brandwave"
---

# Custom Gear vs Promovision: Which is more popular in New Zealand?

Is Custom Gear or Promovision more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Promotional product suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Custom Gear and Promovision
- **Competitive set**: Promotional product suppliers
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Custom Gear Share of Search**: 17.2%
- **Promovision Share of Search**: 4%

## Is Custom Gear or Promovision more popular in search?

- In October 2026, Custom Gear had more branded searches than Promovision among promotional product suppliers in New Zealand. Custom Gear had about 170 branded searches, while Promovision had 40. Custom Gear made up 17.2% of all promotional product supplier searches we track, and Promovision accounted for 4%.
- Custom Gear was ahead of Promovision in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand moved from 15.9% to 17.2%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Promovision’s share of searches among promotional product suppliers in New Zealand moved from 6.5% to 4%, and its estimated monthly branded searches moved from 70 to 40.

## Top promotional product suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Promovision was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Promovision was listed before Custom Gear in two out of three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dynamic Gift | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Promovision | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Boost Promotions | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Custom Gear | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| PromoWorld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about promotional product suppliers

- Asked ChatGPT "Which promotional product supplier should I use in New Zealand?": 1. Promovision, 2. Dynamic Gift
- Asked ChatGPT "What are the best promotional product suppliers in New Zealand?": 1. Dynamic Gift, 2. Boost Promotions, 3. Promovision
- Asked ChatGPT "What's the best promotional product supplier in New Zealand for branded merchandise?": 1. Dynamic Gift, 2. Custom Gear, 3. Promovision, 4. Boost Promotions
- Searched Google, AI Overview "promotional products nz": named none of the brands we track

Not named in any answer: PromoWorld.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand promotional product suppliers in October 2026?

- In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%.
- In October 2026, Promovision lost share of searches among promotional product suppliers in New Zealand, from 4.7% to 4%.

## How has branded search for Custom Gear and Promovision changed in New Zealand over the last 12 months?

| Month | Custom Gear estimated searches | Custom Gear Share of Search | Custom Gear rank | Promovision estimated searches | Promovision Share of Search | Promovision rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 170 | 15.9% | 3 | 70 | 6.5% | 4 |
| Dec 2025 | 170 | 25.4% | 2 | 30 | 4.5% | 4 |
| Jan 2026 | 170 | 25.4% | 3 | 50 | 7.5% | 4 |
| Feb 2026 | 210 | 23.6% | 3 | 50 | 5.6% | 4 |
| Mar 2026 | 210 | 18.6% | 3 | 90 | 8% | 4 |
| Apr 2026 | 140 | 17.5% | 3 | 40 | 5% | 4 |
| May 2026 | 170 | 20% | 3 | 50 | 5.9% | 4 |
| Jun 2026 | 210 | 22.6% | 2 | 50 | 5.4% | 4 |
| Jul 2026 | 170 | 20% | 3 | 50 | 5.9% | 4 |
| Aug 2026 | 170 | 17.3% | 3 | 50 | 5.1% | 4 |
| Sep 2026 | 140 | 13.1% | 3 | 50 | 4.7% | 4 |
| Oct 2026 | 170 | 17.2% | 3 | 40 | 4% | 4 |

## How are Custom Gear’s and Promovision’s branded searches counted?

Brandwave collects information about searches that people make online using Custom Gear’s and Promovision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Custom Gear**: Measured on the search terms “custom gear” and “customgear”, summed into one figure.
- **Promovision**: Measured on the search term “promovision”.

- [Custom Gear profile](/demand/nz/brands/custom-gear)
- [Promovision profile](/demand/nz/brands/promovision)
- [All promotional product suppliers in New Zealand](/demand/nz/categories/nz-promotional-product-suppliers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Custom Gear or Promovision more popular in search?

In October 2026, Custom Gear had more branded searches than Promovision among promotional product suppliers in New Zealand. Custom Gear had about 170 branded searches, while Promovision had 40. Custom Gear made up 17.2% of all promotional product supplier searches we track, and Promovision accounted for 4%.

## Cite this page

Brandwave. "Custom Gear vs Promovision: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promovision

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/custom-gear-vs-promovision. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
