--- title: "Custom Digital Marketing vs Limelight Digital: Which is more popular in New Zealand?" description: "Is Custom Digital Marketing or Limelight Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/custom-digital-marketing-vs-limelight-digital" publisher: "Brandwave" --- # Custom Digital Marketing vs Limelight Digital: Which is more popular in New Zealand? Is Custom Digital Marketing or Limelight Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Custom Digital Marketing and Limelight Digital - **Competitive set**: New Plymouth digital marketing agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Custom Digital Marketing Share of Search**: 5.6% - **Limelight Digital Share of Search**: 5.6% ## Is Custom Digital Marketing or Limelight Digital more popular in search? - In October 2026, Custom Digital Marketing and Limelight Digital were level in searches among New Plymouth digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 5.6% of the total each. - Custom Digital Marketing was ahead of Limelight Digital in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Custom Digital Marketing’s share of searches among New Plymouth digital marketing agencies in New Zealand moved from 3.8% to 5.6%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Limelight Digital’s share of searches among New Plymouth digital marketing agencies in New Zealand moved from 15.4% to 5.6%, and its estimated monthly branded searches moved from 40 to 10. ## Top New Plymouth digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Limelight Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Custom Digital Marketing was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Limelight Digital was listed before Custom Digital Marketing in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Done By Nine | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Limelight Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Idyllic | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Custom Digital Marketing | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Strategy Collective | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | The Creatives | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Favour The Brave | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Likuid Media | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in New Plymouth, New Zealand?": 1. Done By Nine, 2. Limelight Digital, 3. Idyllic, 4. Custom Digital Marketing - Asked ChatGPT "What are the best digital marketing agencies in New Plymouth, New Zealand?": 1. Done By Nine, 2. Limelight Digital, 3. Idyllic, 4. Custom Digital Marketing - Asked ChatGPT "What's the best digital marketing agency in New Plymouth, New Zealand for more leads?": 1. Done By Nine, 2. Limelight Digital - Searched Google, AI Overview "digital marketing agency new plymouth": 1. Done By Nine, 2. Idyllic, 3. Strategy Collective Not named in any answer: The Creatives, Favour The Brave and Likuid Media. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth digital marketing agencies in October 2026? - In October 2026, Custom Digital Marketing overtook Favour The Brave and 3 others to rank 4th among New Plymouth digital marketing agencies in New Zealand, with 5.6% of the searches. - In October 2026, Limelight Digital gained share of searches among New Plymouth digital marketing agencies in New Zealand, from 4.5% to 5.6%. ## How has branded search for Custom Digital Marketing and Limelight Digital changed in New Zealand over the last 12 months? | Month | Custom Digital Marketing estimated searches | Custom Digital Marketing Share of Search | Custom Digital Marketing rank | Limelight Digital estimated searches | Limelight Digital Share of Search | Limelight Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 3.8% | 6 | 40 | 15.4% | 4 | | Dec 2025 | 0 | 0% | 8 | 10 | 6.3% | 7 | | Jan 2026 | 0 | 0% | 8 | 10 | 4.2% | 7 | | Feb 2026 | 10 | 4% | 5 | 10 | 4% | 8 | | Mar 2026 | 10 | 3.2% | 6 | 10 | 3.2% | 8 | | Apr 2026 | 0 | 0% | 8 | 10 | 3.6% | 7 | | May 2026 | 10 | 3.7% | 5 | 20 | 7.4% | 4 | | Jun 2026 | 0 | 0% | 8 | 10 | 3.6% | 7 | | Jul 2026 | 0 | 0% | 8 | 10 | 4% | 7 | | Aug 2026 | 0 | 0% | 8 | 20 | 7.7% | 4 | | Sep 2026 | 0 | 0% | 8 | 10 | 4.5% | 7 | | Oct 2026 | 10 | 5.6% | 4 | 10 | 5.6% | 8 | ## How are Custom Digital Marketing’s and Limelight Digital’s branded searches counted? Brandwave collects information about searches that people make online using Custom Digital Marketing’s and Limelight Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Custom Digital Marketing**: Measured on the search term “custom digital marketing”. - **Limelight Digital**: Measured on the search term “limelight digital”. - [Custom Digital Marketing profile](/demand/nz/brands/custom-digital-marketing) - [Limelight Digital profile](/demand/nz/brands/limelight-digital) - [All New Plymouth digital marketing agencies in New Zealand](/demand/nz/locations/new-plymouth/digital-marketing-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Custom Digital Marketing or Limelight Digital more popular in search? In October 2026, Custom Digital Marketing and Limelight Digital were level in searches among New Plymouth digital marketing agencies in New Zealand, with an estimated 10 branded searches each, at 5.6% of the total each. ## Cite this page Brandwave. "Custom Digital Marketing vs Limelight Digital: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/custom-digital-marketing-vs-limelight-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/custom-digital-marketing-vs-limelight-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.