--- title: "Cushman & Wakefield vs NAI Harcourts: Which is searched more in New Zealand?" description: "Is Cushman & Wakefield or NAI Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-nai-harcourts" publisher: "Brandwave" --- # Cushman & Wakefield vs NAI Harcourts: Which is searched more in New Zealand? Is Cushman & Wakefield or NAI Harcourts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cushman & Wakefield and NAI Harcourts - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cushman & Wakefield Share of Search**: 1.7% - **NAI Harcourts Share of Search**: 3.7% ## Is Cushman & Wakefield or NAI Harcourts more popular in search? - In September 2026, NAI Harcourts had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. NAI Harcourts had about 240 branded searches, while Cushman & Wakefield had 110. NAI Harcourts made up 3.7% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. - NAI Harcourts was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending September 2026, NAI Harcourts’ share of searches among commercial real estate agencies in New Zealand moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 290 to 240. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cushman & Wakefield and NAI Harcourts were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cushman & Wakefield was listed before NAI Harcourts in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Colliers | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | JLL | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | James Group | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Cushman & Wakefield | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NAI Harcourts | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Savills | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Knight Frank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire in New Zealand?": 1. Bayleys, 2. CBRE, 3. Colliers, 4. JLL - Asked ChatGPT "What are the best commercial real estate agencies in New Zealand?": 1. Bayleys, 2. Colliers, 3. CBRE, 4. JLL, 5. Cushman & Wakefield, 6. NAI Harcourts, 7. Savills - Asked ChatGPT "What's the best commercial real estate agency in New Zealand for office leasing?": 1. CBRE, 2. Colliers, 3. Bayleys, 4. JLL - Searched Google, AI Overview "commercial property agency": 1. James Group, 2. CBRE, 3. NAI Harcourts - Searched Google, AI Overview "best commercial real estate agent": 1. CBRE, 2. JLL, 3. Colliers, 4. Cushman & Wakefield, 5. Bayleys, 6. James Group Not named in any answer: Knight Frank. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial real estate agencies in September 2026? - Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026. - Estimated monthly branded searches for NAI Harcourts in New Zealand fell 17.2% over 12 measured months, from 290 to 240 in September 2026. ## Month by month | Month | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | NAI Harcourts estimated searches | NAI Harcourts Share of Search | NAI Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.6% | 8 | 290 | 4.4% | 6 | | Nov 2025 | 110 | 1.8% | 9 | 350 | 5.7% | 5 | | Dec 2025 | 90 | 2% | 9 | 130 | 2.9% | 8 | | Jan 2026 | 110 | 2.1% | 9 | 180 | 3.5% | 8 | | Feb 2026 | 140 | 2.1% | 9 | 290 | 4.3% | 5 | | Mar 2026 | 170 | 2.2% | 9 | 280 | 3.7% | 7 | | Apr 2026 | 110 | 1.8% | 9 | 240 | 3.8% | 7 | | May 2026 | 110 | 1.7% | 9 | 290 | 4.5% | 7 | | Jun 2026 | 110 | 1.6% | 9 | 260 | 3.8% | 6 | | Jul 2026 | 140 | 2.5% | 9 | 250 | 4.5% | 7 | | Aug 2026 | 110 | 1.7% | 9 | 250 | 3.9% | 7 | | Sep 2026 | 110 | 1.7% | 9 | 240 | 3.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cushman & Wakefield’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - **NAI Harcourts**: Measured on the search terms “nai harcourts” and “nai harcourts grenadier”, summed into one figure. - [Cushman & Wakefield profile](/demand/nz/brands/cushman-wakefield) - [NAI Harcourts profile](/demand/nz/brands/nai-harcourts) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cushman & Wakefield or NAI Harcourts more popular in search? In September 2026, NAI Harcourts had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. NAI Harcourts had about 240 branded searches, while Cushman & Wakefield had 110. NAI Harcourts made up 3.7% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. ## Cite this page Brandwave. "Cushman & Wakefield vs NAI Harcourts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-nai-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-nai-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.