---
title: "Cushman & Wakefield vs ISS: Which is searched more in New Zealand?"
description: "Is Cushman & Wakefield or ISS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Facilities management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-iss"
publisher: "Brandwave"
---

# Cushman & Wakefield vs ISS: Which is searched more in New Zealand?

Is Cushman & Wakefield or ISS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Facilities management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cushman & Wakefield and ISS
- **Competitive set**: Facilities management companies
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Cushman & Wakefield Share of Search**: 1.4%
- **ISS Share of Search**: 3.3%

## Is Cushman & Wakefield or ISS more popular in search?

- In September 2026, ISS had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. ISS had about 260 branded searches, while Cushman & Wakefield had 110. ISS made up 3.3% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%.
- ISS was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among facilities management companies in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending September 2026, ISS’s share of searches among facilities management companies in New Zealand moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 260.

## Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ISS was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cushman & Wakefield did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OCS | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Downer | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| BGIS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Access | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| NPM Management | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| ISS | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Spotless | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Colliers | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Cushman & Wakefield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about facilities management companies

- Asked ChatGPT "Which facilities management company should I hire in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management
- Asked ChatGPT "What are the best facilities management companies in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management, 6. ISS, 7. Spotless
- Asked ChatGPT "What's the best facilities management company in New Zealand for building upkeep?": 1. Access
- Searched Google, AI Overview "facilities management nz": 1. Colliers
- Searched Google, AI Overview "best facilities management company": 1. OCS

Not named in any answer: Cushman & Wakefield.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand facilities management companies in September 2026?

- Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

## Month by month

| Month | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | ISS estimated searches | ISS Share of Search | ISS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 2.1% | 8 | 260 | 3.2% | 7 |
| Nov 2025 | 110 | 1.4% | 8 | 210 | 2.7% | 7 |
| Dec 2025 | 90 | 1.6% | 8 | 210 | 3.6% | 6 |
| Jan 2026 | 110 | 1.5% | 8 | 260 | 3.6% | 6 |
| Feb 2026 | 140 | 1.8% | 8 | 390 | 5% | 4 |
| Mar 2026 | 170 | 1.8% | 8 | 390 | 4.2% | 5 |
| Apr 2026 | 110 | 1.6% | 8 | 320 | 4.5% | 5 |
| May 2026 | 110 | 1.4% | 8 | 260 | 3.4% | 7 |
| Jun 2026 | 110 | 1.3% | 8 | 260 | 3.1% | 7 |
| Jul 2026 | 140 | 1.9% | 8 | 320 | 4.4% | 7 |
| Aug 2026 | 110 | 1.3% | 8 | 320 | 3.7% | 7 |
| Sep 2026 | 110 | 1.4% | 8 | 260 | 3.3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Cushman & Wakefield’s and ISS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cushman & Wakefield**: Measured on the search term “cushman wakefield”.
- **ISS**: Measured on the search term “iss facility services”.

- [Cushman & Wakefield profile](/demand/nz/brands/cushman-wakefield)
- [ISS profile](/demand/nz/brands/iss)
- [All facilities management companies in New Zealand](/demand/nz/categories/nz-facilities-management): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Cushman & Wakefield or ISS more popular in search?

In September 2026, ISS had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. ISS had about 260 branded searches, while Cushman & Wakefield had 110. ISS made up 3.3% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%.

## Cite this page

Brandwave. "Cushman & Wakefield vs ISS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-iss

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cushman-wakefield-vs-iss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
