---
title: "Curash vs WaterWipes: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Curash or WaterWipes? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/curash-vs-waterwipes"
publisher: "Brandwave"
---

# Curash vs WaterWipes: Which is more popular by branded search in New Zealand?

Which is more popular in search, Curash or WaterWipes? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Curash and WaterWipes
- **Competitive set**: Baby wipe brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Curash Share of Search**: 3.3%
- **WaterWipes Share of Search**: 16.5%

## Which is more popular in search, Curash or WaterWipes?

- In August 2026, WaterWipes had more branded searches than Curash among baby wipe brands in New Zealand. WaterWipes was estimated to have 1.1K branded searches compared to Curash’s 230, and held a 16.5% Share of Search versus Curash’s 3.3%.
- WaterWipes was ahead of Curash in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Curash’s estimated Share of Search among baby wipe brands in New Zealand held steady at 3.3%, and its estimated monthly branded searches moved from 160 to 230.
- Across the 11 months ending August 2026, WaterWipes’ estimated Share of Search among baby wipe brands in New Zealand moved from 16.9% to 16.5%, and its estimated monthly branded searches moved from 810 to 1.1K.

## How did search popularity change for New Zealand baby wipe brands in August 2026?

- In August 2026, WaterWipes lost estimated Share of Search among baby wipe brands in New Zealand, from 20.1% to 16.5%.
- Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026.

## Month by month

| Month | Curash estimated searches | Curash Share of Search | Curash rank | WaterWipes estimated searches | WaterWipes Share of Search | WaterWipes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160 | 3.3% | 4 | 810 | 16.9% | 3 |
| Nov 2025 | 160 | 3.1% | 4 | 890 | 17% | 3 |
| Dec 2025 | 120 | 2.5% | 4 | 900 | 18.8% | 3 |
| Jan 2026 | 180 | 3.2% | 4 | 960 | 16.9% | 3 |
| Feb 2026 | 140 | 2.8% | 4 | 960 | 19.4% | 3 |
| Mar 2026 | 140 | 2.5% | 4 | 940 | 17% | 3 |
| Apr 2026 | 180 | 3.9% | 4 | 940 | 20.5% | 2 |
| May 2026 | 160 | 3% | 4 | 1.1K | 19.6% | 2 |
| Jun 2026 | 190 | 3.5% | 4 | 1.1K | 20.2% | 2 |
| Jul 2026 | 240 | 3.8% | 4 | 1.3K | 20.1% | 2 |
| Aug 2026 | 230 | 3.3% | 4 | 1.1K | 16.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Curash’s and WaterWipes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Curash**: Measured on the search terms “curash water wipes” and “curash wipes”, summed into one figure.
- **WaterWipes**: Measured on the search terms “waterwipes”, “waterwipes com”, “waterwipes nz” and “waterwipes wipes”, summed into one figure.

- [Curash profile](/demand/nz/brands/curash)
- [WaterWipes profile](/demand/nz/brands/waterwipes)
- [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Curash or WaterWipes?

In August 2026, WaterWipes had more branded searches than Curash among baby wipe brands in New Zealand. WaterWipes was estimated to have 1.1K branded searches compared to Curash’s 230, and held a 16.5% Share of Search versus Curash’s 3.3%.

## Cite this page

Brandwave. "Curash vs WaterWipes: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/curash-vs-waterwipes

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/curash-vs-waterwipes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.