--- title: "Curash vs Rascal + Friends: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Curash or Rascal + Friends? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/curash-vs-rascal-friends" publisher: "Brandwave" --- # Curash vs Rascal + Friends: Which is more popular by branded search in New Zealand? Which is more popular in search, Curash or Rascal + Friends? Compare estimated monthly branded-search demand and Share of Search inside the Baby wipe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Curash and Rascal + Friends - **Competitive set**: Baby wipe brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Curash Share of Search**: 3.3% - **Rascal + Friends Share of Search**: 13.8% ## Which is more popular in search, Curash or Rascal + Friends? - In August 2026, Rascal + Friends had more branded searches than Curash among baby wipe brands in New Zealand. Rascal + Friends was estimated to have 950 branded searches compared to Curash’s 230, and held a 13.8% Share of Search versus Curash’s 3.3%. - Rascal + Friends was ahead of Curash in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Curash’s estimated Share of Search among baby wipe brands in New Zealand held steady at 3.3%, and its estimated monthly branded searches moved from 160 to 230. - Across the 11 months ending August 2026, Rascal + Friends’ estimated Share of Search among baby wipe brands in New Zealand moved from 32.1% to 13.8%, and its estimated monthly branded searches moved from 1.5K to 950. ## How did search popularity change for New Zealand baby wipe brands in August 2026? - In August 2026, Rascal + Friends lost estimated Share of Search among baby wipe brands in New Zealand, from 15.1% to 13.8%. - Estimated monthly branded searches for Curash in New Zealand rose 43.8% over 11 measured months, from 160 to 230 in August 2026. ## Month by month | Month | Curash estimated searches | Curash Share of Search | Curash rank | Rascal + Friends estimated searches | Rascal + Friends Share of Search | Rascal + Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 3.3% | 4 | 1.5K | 32.1% | 2 | | Nov 2025 | 160 | 3.1% | 4 | 1.5K | 29.3% | 2 | | Dec 2025 | 120 | 2.5% | 4 | 1.2K | 24.3% | 2 | | Jan 2026 | 180 | 3.2% | 4 | 1.3K | 22.7% | 2 | | Feb 2026 | 140 | 2.8% | 4 | 1.1K | 22.9% | 2 | | Mar 2026 | 140 | 2.5% | 4 | 1.2K | 21.5% | 2 | | Apr 2026 | 180 | 3.9% | 4 | 900 | 19.6% | 3 | | May 2026 | 160 | 3% | 4 | 890 | 16.4% | 3 | | Jun 2026 | 190 | 3.5% | 4 | 970 | 17.7% | 3 | | Jul 2026 | 240 | 3.8% | 4 | 960 | 15.1% | 3 | | Aug 2026 | 230 | 3.3% | 4 | 950 | 13.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Curash’s and Rascal + Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Curash**: Measured on the search terms “curash water wipes” and “curash wipes”, summed into one figure. - **Rascal + Friends**: Measured on the search terms “rascal and friends”, “rascal and friends nappies”, “rascal and friends nappies size 1”, “rascal and friends nappies size 2”, “rascal and friends nappies size 3”, “rascal and friends nappies size 4”, “rascal and friends nappies size 5”, “rascal and friends nappy pants”, “rascal and friends pants”, “rascal and friends wipes”, “rascal friends” and “rascal friends wipes”, summed into one figure. - [Curash profile](/demand/nz/brands/curash) - [Rascal + Friends profile](/demand/nz/brands/rascal-friends) - [All baby wipe brands in New Zealand](/demand/nz/categories/nz-baby-wipe-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Curash or Rascal + Friends? In August 2026, Rascal + Friends had more branded searches than Curash among baby wipe brands in New Zealand. Rascal + Friends was estimated to have 950 branded searches compared to Curash’s 230, and held a 13.8% Share of Search versus Curash’s 3.3%. ## Cite this page Brandwave. "Curash vs Rascal + Friends: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/curash-vs-rascal-friends This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/curash-vs-rascal-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.