---
title: "Cunard vs MSC Cruises: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cunard or MSC Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cunard-vs-msc-cruises"
publisher: "Brandwave"
---

# Cunard vs MSC Cruises: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cunard or MSC Cruises? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cunard and MSC Cruises
- **Competitive set**: Cruise lines
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cunard Share of Search**: 2%
- **MSC Cruises Share of Search**: 2.7%

## Which is more popular in search, Cunard or MSC Cruises?

- In August 2026, MSC Cruises had more branded searches than Cunard among cruise lines in New Zealand. MSC Cruises was estimated to have 1.5K branded searches compared to Cunard’s 1.1K, and held a 2.7% Share of Search versus Cunard’s 2%.
- MSC Cruises was ahead of Cunard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cunard’s estimated Share of Search among cruise lines in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 1.9K to 1.5K.

## How did search popularity change for New Zealand cruise lines in August 2026?

- In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%.

## Month by month

| Month | Cunard estimated searches | Cunard Share of Search | Cunard rank | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 2.1% | 10 | 1.9K | 3.3% | 9 |
| Nov 2025 | 1K | 1.7% | 10 | 1.9K | 3% | 9 |
| Dec 2025 | 1K | 1.6% | 10 | 1.8K | 3% | 9 |
| Jan 2026 | 1.4K | 1.7% | 10 | 2.8K | 3.3% | 9 |
| Feb 2026 | 1.5K | 1.8% | 10 | 2.3K | 2.7% | 9 |
| Mar 2026 | 1.1K | 1.6% | 10 | 1.3K | 1.9% | 9 |
| Apr 2026 | 1.1K | 2% | 10 | 1.6K | 3% | 9 |
| May 2026 | 1.4K | 2.6% | 10 | 1.6K | 3.1% | 9 |
| Jun 2026 | 1.3K | 2.3% | 10 | 1.4K | 2.6% | 9 |
| Jul 2026 | 1.2K | 2% | 10 | 1.3K | 2.2% | 9 |
| Aug 2026 | 1.1K | 2% | 10 | 1.5K | 2.7% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cunard’s and MSC Cruises’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cunard**: Measured on the search terms “cunard”, “cunard co”, “cunard com”, “cunard line ltd”, “cunard near me”, “cunard new zealand”, “cunard nz”, “cunard online”, “cunard queen anne”, “cunard queen elizabeth”, “cunard queen mary 2”, “cunard victoria” and “my cunard”, summed into one figure.
- **MSC Cruises**: Measured on the search terms “msc cruise”, “msc cruise deals”, “msc cruise line ships”, “msc cruise nz”, “msc cruises near me”, “msc cruises new zealand” and “msccruises co nz”, summed into one figure.

- [Cunard profile](/demand/nz/brands/cunard)
- [MSC Cruises profile](/demand/nz/brands/msc-cruises)
- [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cunard or MSC Cruises?

In August 2026, MSC Cruises had more branded searches than Cunard among cruise lines in New Zealand. MSC Cruises was estimated to have 1.5K branded searches compared to Cunard’s 1.1K, and held a 2.7% Share of Search versus Cunard’s 2%.

## Cite this page

Brandwave. "Cunard vs MSC Cruises: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cunard-vs-msc-cruises

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cunard-vs-msc-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.