--- title: "Cunard vs Holland America Line: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cunard or Holland America Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cunard-vs-holland-america-line" publisher: "Brandwave" --- # Cunard vs Holland America Line: Which is more popular by branded search in New Zealand? Which is more popular in search, Cunard or Holland America Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cunard and Holland America Line - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cunard Share of Search**: 2% - **Holland America Line Share of Search**: 4.6% ## Which is more popular in search, Cunard or Holland America Line? - In August 2026, Holland America Line had more branded searches than Cunard among cruise lines in New Zealand. Holland America Line was estimated to have 2.6K branded searches compared to Cunard’s 1.1K, and held a 4.6% Share of Search versus Cunard’s 2%. - Holland America Line was ahead of Cunard in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cunard’s estimated Share of Search among cruise lines in New Zealand moved from 2.1% to 2%, and its estimated monthly branded searches moved from 1.2K to 1.1K. - Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 2.8K to 2.6K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%. ## Month by month | Month | Cunard estimated searches | Cunard Share of Search | Cunard rank | Holland America Line estimated searches | Holland America Line Share of Search | Holland America Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 2.1% | 10 | 2.8K | 4.9% | 8 | | Nov 2025 | 1K | 1.7% | 10 | 3.5K | 5.6% | 7 | | Dec 2025 | 1K | 1.6% | 10 | 2.6K | 4.2% | 8 | | Jan 2026 | 1.4K | 1.7% | 10 | 4.3K | 5.1% | 7 | | Feb 2026 | 1.5K | 1.8% | 10 | 4K | 4.6% | 7 | | Mar 2026 | 1.1K | 1.6% | 10 | 6.3K | 9.4% | 5 | | Apr 2026 | 1.1K | 2% | 10 | 2.6K | 4.7% | 7 | | May 2026 | 1.4K | 2.6% | 10 | 3.1K | 5.8% | 7 | | Jun 2026 | 1.3K | 2.3% | 10 | 2.6K | 4.8% | 7 | | Jul 2026 | 1.2K | 2% | 10 | 3K | 5.1% | 7 | | Aug 2026 | 1.1K | 2% | 10 | 2.6K | 4.6% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cunard’s and Holland America Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cunard**: Measured on the search terms “cunard”, “cunard co”, “cunard com”, “cunard line ltd”, “cunard near me”, “cunard new zealand”, “cunard nz”, “cunard online”, “cunard queen anne”, “cunard queen elizabeth”, “cunard queen mary 2”, “cunard victoria” and “my cunard”, summed into one figure. - **Holland America Line**: Measured on the search terms “holland america”, “holland america cruise”, “holland america cruise line”, “holland america cruises nz”, “holland america line”, “holland america line near me”, “holland america line new zealand”, “holland america ms zaandam”, “holland america noordam”, “holland america nz”, “holland america oosterdam”, “holland america ships”, “holland america westerdam”, “hollandamerica com”, “hollandamericaline” and “hollandamericaline cruise”, summed into one figure. - [Cunard profile](/demand/nz/brands/cunard) - [Holland America Line profile](/demand/nz/brands/holland-america-line) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cunard or Holland America Line? In August 2026, Holland America Line had more branded searches than Cunard among cruise lines in New Zealand. Holland America Line was estimated to have 2.6K branded searches compared to Cunard’s 1.1K, and held a 4.6% Share of Search versus Cunard’s 2%. ## Cite this page Brandwave. "Cunard vs Holland America Line: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cunard-vs-holland-america-line This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cunard-vs-holland-america-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.