--- title: "Culture Kings vs Jay Jays: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Culture Kings or Jay Jays? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/culture-kings-vs-jay-jays" publisher: "Brandwave" --- # Culture Kings vs Jay Jays: Which is more popular by branded search in New Zealand? Which is more popular in search, Culture Kings or Jay Jays? Compare estimated monthly branded-search demand and Share of Search inside the Streetwear and surf retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Kings and Jay Jays - **Competitive set**: Streetwear and surf retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Culture Kings Share of Search**: 44% - **Jay Jays Share of Search**: 27.1% ## Which is more popular in search, Culture Kings or Jay Jays? - In August 2026, Culture Kings had more branded searches than Jay Jays among streetwear and surf retailers in New Zealand. Culture Kings was estimated to have 47.3K branded searches compared to Jay Jays’ 29.1K, and held a 44% Share of Search versus Jay Jays’ 27.1%. - Culture Kings was ahead of Jay Jays in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Culture Kings’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 46% to 44%, and its estimated monthly branded searches moved from 57.9K to 47.3K. - Across the 11 months ending August 2026, Jay Jays’ estimated Share of Search among streetwear and surf retailers in New Zealand moved from 27.7% to 27.1%, and its estimated monthly branded searches moved from 34.9K to 29.1K. ## How did search popularity change for New Zealand streetwear and surf retailers in August 2026? - In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%. - In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%. ## Month by month | Month | Culture Kings estimated searches | Culture Kings Share of Search | Culture Kings rank | Jay Jays estimated searches | Jay Jays Share of Search | Jay Jays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 57.9K | 46% | 1 | 34.9K | 27.7% | 2 | | Nov 2025 | 99.4K | 50.4% | 1 | 46.3K | 23.5% | 2 | | Dec 2025 | 87.3K | 44.4% | 1 | 57.5K | 29.2% | 2 | | Jan 2026 | 55.1K | 46.2% | 1 | 30.2K | 25.3% | 2 | | Feb 2026 | 45K | 46.9% | 1 | 24.6K | 25.7% | 2 | | Mar 2026 | 55K | 47% | 1 | 32.8K | 28.1% | 2 | | Apr 2026 | 55.2K | 46.1% | 1 | 33K | 27.6% | 2 | | May 2026 | 55.3K | 45.6% | 1 | 34K | 28.1% | 2 | | Jun 2026 | 55.2K | 48.7% | 1 | 29K | 25.6% | 2 | | Jul 2026 | 45.2K | 44.7% | 1 | 29K | 28.6% | 2 | | Aug 2026 | 47.3K | 44% | 1 | 29.1K | 27.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Kings’ and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Kings**: Measured on the search terms “crocs culture kings”, “culture kings”, “culture kings au”, “culture kings crocs”, “culture kings discount”, “culture kings f1”, “culture kings george st”, “culture kings near me”, “culture kings nz”, “culture kings nz store”, “culture kings online”, “culture kings sale”, “culture kings shop”, “culture kings sneakers”, “culture kings streetwear”, “culture kings sylvia”, “culture kings sylvia park”, “culture kings timbs”, “culture kings us”, “culturekings”, “culturekings co nz”, “culturekings nz” and “sylvia park culture kings”, summed into one figure. - **Jay Jays**: Measured on the search terms “jay jays”, “jay jays botany”, “jay jays jeans”, “jay jays near me”, “jay jays northland”, “jay jays nz”, “jay jays online”, “jay jays outfits”, “jay jays queensgate”, “jay jays st lukes”, “jay jays sylvia park”, “jay jays t shirts”, “jayjays”, “jayjays albany”, “jayjays christmas shirts”, “jayjays co nz”, “jayjays nz” and “jayjays richmond”, summed into one figure. - [Culture Kings profile](/demand/nz/brands/culture-kings) - [Jay Jays profile](/demand/nz/brands/jay-jays) - [All streetwear and surf retailers in New Zealand](/demand/nz/categories/nz-streetwear-and-surf-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Culture Kings or Jay Jays? In August 2026, Culture Kings had more branded searches than Jay Jays among streetwear and surf retailers in New Zealand. Culture Kings was estimated to have 47.3K branded searches compared to Jay Jays’ 29.1K, and held a 44% Share of Search versus Jay Jays’ 27.1%. ## Cite this page Brandwave. "Culture Kings vs Jay Jays: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/culture-kings-vs-jay-jays This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/culture-kings-vs-jay-jays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.