--- title: "Culture Amp vs Qualtrics: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Culture Amp or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/culture-amp-vs-qualtrics" publisher: "Brandwave" --- # Culture Amp vs Qualtrics: Which is more popular by branded search in New Zealand? Which is more popular in search, Culture Amp or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Amp and Qualtrics - **Competitive set**: Employee engagement platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Culture Amp Share of Search**: 24.4% - **Qualtrics Share of Search**: 68.6% ## Which is more popular in search, Culture Amp or Qualtrics? - In August 2026, Qualtrics had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Culture Amp’s 900, and held a 68.6% Share of Search versus Culture Amp’s 24.4%. - Qualtrics was ahead of Culture Amp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand moved from 29.4% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 900. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee engagement platforms in New Zealand moved from 56.4% to 68.6%, and its estimated monthly branded searches moved from 2.6K to 2.5K. ## How did search popularity change for New Zealand employee engagement platforms in August 2026? - In August 2026, Qualtrics gained estimated Share of Search among employee engagement platforms in New Zealand, from 66.6% to 68.6%. - In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%. ## Month by month | Month | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 29.4% | 2 | 2.6K | 56.4% | 1 | | Nov 2025 | 1.3K | 34.4% | 2 | 2K | 51.6% | 1 | | Dec 2025 | 740 | 34.9% | 2 | 1.1K | 50% | 1 | | Jan 2026 | 890 | 34.2% | 2 | 1.4K | 53.5% | 1 | | Feb 2026 | 1K | 38% | 2 | 1.4K | 51.3% | 1 | | Mar 2026 | 1K | 26% | 2 | 2.5K | 65.7% | 1 | | Apr 2026 | 740 | 24.7% | 2 | 2K | 66.9% | 1 | | May 2026 | 920 | 24.6% | 2 | 2.5K | 67.6% | 1 | | Jun 2026 | 1.3K | 35.3% | 2 | 2K | 53.6% | 1 | | Jul 2026 | 760 | 25.4% | 2 | 2K | 66.6% | 1 | | Aug 2026 | 900 | 24.4% | 2 | 2.5K | 68.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Amp**: Measured on the search terms “culture amp”, “culture amp employee survey”, “culture amp engagement”, “culture amp nz”, “culture amp recognition”, “cultureamp”, “cultureamp com” and “cultureamp engagement”, summed into one figure. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure. - [Culture Amp profile](/demand/nz/brands/culture-amp) - [Qualtrics profile](/demand/nz/brands/qualtrics) - [All employee engagement platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Culture Amp or Qualtrics? In August 2026, Qualtrics had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Culture Amp’s 900, and held a 68.6% Share of Search versus Culture Amp’s 24.4%. ## Cite this page Brandwave. "Culture Amp vs Qualtrics: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/culture-amp-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/culture-amp-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.