---
title: "Culture Amp vs Lattice: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Culture Amp or Lattice? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/culture-amp-vs-lattice"
publisher: "Brandwave"
---

# Culture Amp vs Lattice: Which is more popular by branded search in New Zealand?

Which is more popular in search, Culture Amp or Lattice? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Culture Amp and Lattice
- **Competitive set**: Employee engagement platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Culture Amp Share of Search**: 24.4%
- **Lattice Share of Search**: 0.27%

## Which is more popular in search, Culture Amp or Lattice?

- In August 2026, Culture Amp had more branded searches than Lattice among employee engagement platforms in New Zealand. Culture Amp was estimated to have 900 branded searches compared to Lattice’s 10, and held a 24.4% Share of Search versus Lattice’s 0.27%.
- Culture Amp was ahead of Lattice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand moved from 29.4% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 900.
- Across the 11 months ending August 2026, Lattice’s estimated Share of Search among employee engagement platforms in New Zealand moved from 0.44% to 0.27%, and its estimated monthly branded searches moved from 20 to 10.

## How did search popularity change for New Zealand employee engagement platforms in August 2026?

- In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
- Estimated monthly branded searches for Lattice in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | Lattice estimated searches | Lattice Share of Search | Lattice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 29.4% | 2 | 20 | 0.44% | 6 |
| Nov 2025 | 1.3K | 34.4% | 2 | 10 | 0.26% | 6 |
| Dec 2025 | 740 | 34.9% | 2 | 10 | 0.47% | 6 |
| Jan 2026 | 890 | 34.2% | 2 | 10 | 0.38% | 6 |
| Feb 2026 | 1K | 38% | 2 | 10 | 0.37% | 6 |
| Mar 2026 | 1K | 26% | 2 | 10 | 0.26% | 6 |
| Apr 2026 | 740 | 24.7% | 2 | 20 | 0.67% | 6 |
| May 2026 | 920 | 24.6% | 2 | 10 | 0.27% | 6 |
| Jun 2026 | 1.3K | 35.3% | 2 | 10 | 0.27% | 6 |
| Jul 2026 | 760 | 25.4% | 2 | 20 | 0.67% | 6 |
| Aug 2026 | 900 | 24.4% | 2 | 10 | 0.27% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Culture Amp’s and Lattice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Culture Amp**: Measured on the search terms “culture amp”, “culture amp employee survey”, “culture amp engagement”, “culture amp nz”, “culture amp recognition”, “cultureamp”, “cultureamp com” and “cultureamp engagement”, summed into one figure.
- **Lattice**: Measured on the search terms “lattice engagement”, “lattice hr” and “lattice performance”, summed into one figure.

- [Culture Amp profile](/demand/nz/brands/culture-amp)
- [Lattice profile](/demand/nz/brands/lattice)
- [All employee engagement platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Culture Amp or Lattice?

In August 2026, Culture Amp had more branded searches than Lattice among employee engagement platforms in New Zealand. Culture Amp was estimated to have 900 branded searches compared to Lattice’s 10, and held a 24.4% Share of Search versus Lattice’s 0.27%.

## Cite this page

Brandwave. "Culture Amp vs Lattice: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/culture-amp-vs-lattice

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/culture-amp-vs-lattice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.