--- title: "Culture Amp vs Employment Hero: Which is searched more in New Zealand?" description: "Is Culture Amp or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/culture-amp-vs-employment-hero" publisher: "Brandwave" --- # Culture Amp vs Employment Hero: Which is searched more in New Zealand? Is Culture Amp or Employment Hero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Culture Amp and Employment Hero - **Competitive set**: Employee engagement platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Culture Amp Share of Search**: 6.3% - **Employment Hero Share of Search**: 62.1% ## Is Culture Amp or Employment Hero more popular in search? - In September 2026, Employment Hero had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Culture Amp had 1,010. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Culture Amp accounted for 6.3%. - Employment Hero was ahead of Culture Amp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Culture Amp’s share of searches among employee engagement platforms in New Zealand moved from 7.6% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Employment Hero’s share of searches among employee engagement platforms in New Zealand moved from 57.6% to 62.1%, and its estimated monthly branded searches held steady at 9.9K. ## Top employee engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Culture Amp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Culture Amp was listed before Employment Hero in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bonusly | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nectar | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Employment Hero | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lattice | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | 15Five | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Qualtrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Officevibe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee engagement platforms - Asked ChatGPT "Which employee engagement platform should I use in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What are the best employee engagement platforms in New Zealand?": 1. Culture Amp, 2. Employment Hero - Asked ChatGPT "What's the best employee engagement platform in New Zealand for staff engagement and recognition?": 1. Nectar, 2. Bonusly, 3. Culture Amp - Searched Google, AI Overview "best employee engagement platform": 1. Culture Amp, 2. Lattice, 3. 15Five, 4. Bonusly - Searched Google, AI Overview "employee recognition platform": 1. Bonusly, 2. Nectar Not named in any answer: Qualtrics and Officevibe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee engagement platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee engagement platforms in New Zealand, from 60.5% to 62.1%. - In September 2026, Culture Amp gained share of searches among employee engagement platforms in New Zealand, from 5.4% to 6.3%. ## Month by month | Month | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank | Employment Hero estimated searches | Employment Hero Share of Search | Employment Hero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 7.6% | 4 | 9.9K | 57.6% | 1 | | Nov 2025 | 1.3K | 8% | 4 | 9.9K | 60.9% | 1 | | Dec 2025 | 720 | 5.6% | 4 | 8.1K | 62.6% | 1 | | Jan 2026 | 880 | 6.9% | 4 | 8.1K | 63.7% | 1 | | Feb 2026 | 1K | 7.6% | 4 | 8.1K | 61.8% | 1 | | Mar 2026 | 1K | 6% | 4 | 9.9K | 59.9% | 1 | | Apr 2026 | 720 | 5.4% | 4 | 8.1K | 60.5% | 1 | | May 2026 | 890 | 5.4% | 4 | 9.9K | 60.4% | 1 | | Jun 2026 | 1.3K | 8.2% | 4 | 9.9K | 62.1% | 1 | | Jul 2026 | 730 | 4.8% | 4 | 9.9K | 65.2% | 1 | | Aug 2026 | 880 | 5.4% | 4 | 9.9K | 60.5% | 1 | | Sep 2026 | 1K | 6.3% | 4 | 9.9K | 62.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Culture Amp’s and Employment Hero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Culture Amp**: Measured on the search terms “culture amp”, “culture amp engagement”, “culture amp recognition”, “cultureamp” and “cultureamp engagement”, summed into one figure. - **Employment Hero**: Measured on the search term “employment hero”. - [Culture Amp profile](/demand/nz/brands/culture-amp) - [Employment Hero profile](/demand/nz/brands/employment-hero) - [All employee engagement platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Culture Amp or Employment Hero more popular in search? In September 2026, Employment Hero had more branded searches than Culture Amp among employee engagement platforms in New Zealand. Employment Hero had about 9,900 branded searches, while Culture Amp had 1,010. Employment Hero made up 62.1% of all employee engagement platform searches we track, and Culture Amp accounted for 6.3%. ## Cite this page Brandwave. "Culture Amp vs Employment Hero: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/culture-amp-vs-employment-hero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/culture-amp-vs-employment-hero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.