---
title: "Cult Beauty vs Hikoco: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cult Beauty or Hikoco? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cult-beauty-vs-hikoco"
publisher: "Brandwave"
---

# Cult Beauty vs Hikoco: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cult Beauty or Hikoco? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cult Beauty and Hikoco
- **Competitive set**: Beauty retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cult Beauty Share of Search**: 0.23%
- **Hikoco Share of Search**: 26.3%

## Which is more popular in search, Cult Beauty or Hikoco?

- In August 2026, Hikoco had more branded searches than Cult Beauty among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Cult Beauty’s 530, and held a 26.3% Share of Search versus Cult Beauty’s 0.23%.
- Hikoco was ahead of Cult Beauty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cult Beauty’s estimated Share of Search among beauty retailers in New Zealand moved from 0.6% to 0.23%, and its estimated monthly branded searches moved from 1.6K to 530.
- Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand moved from 23.5% to 26.3%, and its estimated monthly branded searches moved from 61.1K to 60.1K.

## How did search popularity change for New Zealand beauty retailers in August 2026?

- Estimated monthly branded searches for Cult Beauty in New Zealand fell 66% over 11 measured months, from 1.6K to 530 in August 2026.

## Month by month

| Month | Cult Beauty estimated searches | Cult Beauty Share of Search | Cult Beauty rank | Hikoco estimated searches | Hikoco Share of Search | Hikoco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.6% | 8 | 61.1K | 23.5% | 2 |
| Nov 2025 | 1.5K | 0.43% | 8 | 75.2K | 21.9% | 3 |
| Dec 2025 | 860 | 0.25% | 8 | 66.3K | 19.1% | 2 |
| Jan 2026 | 860 | 0.38% | 8 | 56K | 24.4% | 2 |
| Feb 2026 | 590 | 0.24% | 8 | 53.7K | 22.1% | 2 |
| Mar 2026 | 570 | 0.26% | 8 | 62.5K | 28.4% | 2 |
| Apr 2026 | 660 | 0.27% | 8 | 71.7K | 29.1% | 2 |
| May 2026 | 480 | 0.22% | 9 | 61.1K | 27.9% | 2 |
| Jun 2026 | 480 | 0.23% | 9 | 58.5K | 27.8% | 2 |
| Jul 2026 | 460 | 0.19% | 9 | 61.2K | 25.8% | 2 |
| Aug 2026 | 530 | 0.23% | 9 | 60.1K | 26.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cult Beauty’s and Hikoco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cult Beauty**: Measured on the search terms “cult beauty” and “cult beauty nz”, summed into one figure.
- **Hikoco**: Measured on the search terms “hikoco”, “hikoco co nz”, “hikoco newmarket”, “hikoco nz”, “hikoco queen street”, “hikoco skincare”, “hikoco store” and “hikoco sylvia park”, summed into one figure.

- [Cult Beauty profile](/demand/nz/brands/cult-beauty)
- [Hikoco profile](/demand/nz/brands/hikoco)
- [All beauty retailers in New Zealand](/demand/nz/categories/nz-beauty-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cult Beauty or Hikoco?

In August 2026, Hikoco had more branded searches than Cult Beauty among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Cult Beauty’s 530, and held a 26.3% Share of Search versus Cult Beauty’s 0.23%.

## Cite this page

Brandwave. "Cult Beauty vs Hikoco: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cult-beauty-vs-hikoco

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cult-beauty-vs-hikoco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.