---
title: "Cucina vs Del Mar: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Cucina or Del Mar? Compare estimated monthly branded-search demand and Share of Search inside the Oamaru and Waitaki restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/cucina-vs-del-mar"
publisher: "Brandwave"
---

# Cucina vs Del Mar: Which is more popular by branded search in New Zealand?

Which is more popular in search, Cucina or Del Mar? Compare estimated monthly branded-search demand and Share of Search inside the Oamaru and Waitaki restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cucina and Del Mar
- **Competitive set**: Oamaru and Waitaki restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Cucina Share of Search**: 9.1%
- **Del Mar Share of Search**: 14.9%

## Which is more popular in search, Cucina or Del Mar?

- In August 2026, Del Mar had more branded searches than Cucina among oamaru and waitaki restaurants in New Zealand. Del Mar was estimated to have 1.7K branded searches compared to Cucina’s 1.1K, and held a 14.9% Share of Search versus Cucina’s 9.1%.
- Del Mar was ahead of Cucina in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cucina’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand moved from 6.5% to 9.1%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Del Mar’s estimated Share of Search among oamaru and waitaki restaurants in New Zealand moved from 14.7% to 14.9%, and its estimated monthly branded searches moved from 2.3K to 1.7K.

## How did search popularity change for New Zealand oamaru and waitaki restaurants in August 2026?

- In August 2026, Del Mar gained estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 13% to 14.9%.
- In August 2026, Cucina lost estimated Share of Search among oamaru and waitaki restaurants in New Zealand, from 10.8% to 9.1%.

## Month by month

| Month | Cucina estimated searches | Cucina Share of Search | Cucina rank | Del Mar estimated searches | Del Mar Share of Search | Del Mar rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 6.5% | 4 | 2.3K | 14.7% | 3 |
| Nov 2025 | 1K | 5.5% | 4 | 2.6K | 14.1% | 3 |
| Dec 2025 | 1.3K | 5.9% | 4 | 2.6K | 11.7% | 3 |
| Jan 2026 | 1.6K | 7% | 4 | 3.3K | 14.1% | 3 |
| Feb 2026 | 1.6K | 7.6% | 4 | 3.1K | 14.5% | 3 |
| Mar 2026 | 1.3K | 7.8% | 4 | 2.6K | 15.4% | 3 |
| Apr 2026 | 1.3K | 7.5% | 4 | 2.3K | 13.1% | 3 |
| May 2026 | 1K | 7% | 4 | 2K | 13.6% | 3 |
| Jun 2026 | 1K | 9.2% | 4 | 1.3K | 11.9% | 3 |
| Jul 2026 | 1.3K | 10.8% | 4 | 1.6K | 13% | 3 |
| Aug 2026 | 1.1K | 9.1% | 4 | 1.7K | 14.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cucina’s and Del Mar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cucina**: Measured on the search terms “cucina oamaru” and “cucina restaurant oamaru”, summed into one figure.
- **Del Mar**: Measured on the search terms “del mar oamaru”, “del mar restaurant oamaru” and “delmar oamaru”, summed into one figure.

- [Cucina profile](/demand/nz/brands/cucina)
- [Del Mar profile](/demand/nz/brands/del-mar)
- [All oamaru and waitaki restaurants in New Zealand](/demand/nz/categories/nz-oamaru-restaurants): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cucina or Del Mar?

In August 2026, Del Mar had more branded searches than Cucina among oamaru and waitaki restaurants in New Zealand. Del Mar was estimated to have 1.7K branded searches compared to Cucina’s 1.1K, and held a 14.9% Share of Search versus Cucina’s 9.1%.

## Cite this page

Brandwave. "Cucina vs Del Mar: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cucina-vs-del-mar

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cucina-vs-del-mar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.