---
title: "CTEC vs First Focus: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CTEC or First Focus? Compare estimated monthly branded-search demand and Share of Search inside the Nelson IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ctec-vs-first-focus"
publisher: "Brandwave"
---

# CTEC vs First Focus: Which is more popular by branded search in New Zealand?

Which is more popular in search, CTEC or First Focus? Compare estimated monthly branded-search demand and Share of Search inside the Nelson IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CTEC and First Focus
- **Competitive set**: Nelson IT support companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CTEC Share of Search**: 0.57%
- **First Focus Share of Search**: 40.3%

## Which is more popular in search, CTEC or First Focus?

- In August 2026, First Focus had more branded searches than CTEC among nelson IT support companies in New Zealand. First Focus was estimated to have 710 branded searches compared to CTEC’s 10, and held a 40.3% Share of Search versus CTEC’s 0.57%.
- First Focus was ahead of CTEC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CTEC’s estimated Share of Search among nelson IT support companies in New Zealand moved from 1% to 0.57%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand moved from 4% to 40.3%, and its estimated monthly branded searches moved from 40 to 710.

## How did search popularity change for New Zealand nelson IT support companies in August 2026?

- In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.
- In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand.

## Month by month

| Month | CTEC estimated searches | CTEC Share of Search | CTEC rank | First Focus estimated searches | First Focus Share of Search | First Focus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 1% | 6 | 40 | 4% | 4 |
| Nov 2025 | 10 | 0.95% | 6 | 40 | 3.8% | 4 |
| Dec 2025 | 0 | 0% | 8 | 20 | 2.5% | 5 |
| Jan 2026 | 0 | 0% | 8 | 40 | 4.4% | 5 |
| Feb 2026 | 10 | 1% | 6 | 150 | 15% | 3 |
| Mar 2026 | 10 | 0.76% | 6 | 210 | 15.9% | 2 |
| Apr 2026 | 10 | 0.98% | 6 | 130 | 12.7% | 3 |
| May 2026 | 10 | 0.65% | 6 | 630 | 40.9% | 2 |
| Jun 2026 | 10 | 0.57% | 7 | 560 | 31.8% | 1 |
| Jul 2026 | 10 | 0.79% | 7 | 340 | 26.8% | 2 |
| Aug 2026 | 10 | 0.57% | 6 | 710 | 40.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CTEC’s and First Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CTEC**: Measured on the search term “ctec nz”.
- **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure.

- [CTEC profile](/demand/nz/brands/ctec)
- [First Focus profile](/demand/nz/brands/first-focus)
- [All nelson IT support companies in New Zealand](/demand/nz/categories/nz-nelson-it-support-companies): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CTEC or First Focus?

In August 2026, First Focus had more branded searches than CTEC among nelson IT support companies in New Zealand. First Focus was estimated to have 710 branded searches compared to CTEC’s 10, and held a 40.3% Share of Search versus CTEC’s 0.57%.

## Cite this page

Brandwave. "CTEC vs First Focus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ctec-vs-first-focus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ctec-vs-first-focus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.