---
title: "CRV vs Samen: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CRV or Samen? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crv-vs-samen"
publisher: "Brandwave"
---

# CRV vs Samen: Which is more popular by branded search in New Zealand?

Which is more popular in search, CRV or Samen? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CRV and Samen
- **Competitive set**: Livestock genetics providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CRV Share of Search**: 5.2%
- **Samen Share of Search**: 5.2%

## Which is more popular in search, CRV or Samen?

- In August 2026, CRV and Samen were level on Share of Search among livestock genetics providers in New Zealand, with an estimated 140 branded searches each, at 5.2% estimated Share of Search each.
- The lead changed hands 3 times in the 11 months ending August 2026: Samen took it in November 2025, CRV took it in December 2025, Samen took it in February 2026.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7.7% to 5.2%, and its estimated monthly branded searches moved from 230 to 140.
- Across the 11 months ending August 2026, Samen’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7% to 5.2%, and its estimated monthly branded searches moved from 210 to 140.

## How did search popularity change for New Zealand livestock genetics providers in August 2026?

- Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.
- Estimated monthly branded searches for Samen in New Zealand fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

## Month by month

| Month | CRV estimated searches | CRV Share of Search | CRV rank | Samen estimated searches | Samen Share of Search | Samen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 230 | 7.7% | 2 | 210 | 7% | 3 |
| Nov 2025 | 180 | 6.5% | 3 | 210 | 7.6% | 2 |
| Dec 2025 | 160 | 7.2% | 2 | 140 | 6.3% | 3 |
| Jan 2026 | 160 | 5.6% | 2 | 140 | 4.9% | 4 |
| Feb 2026 | 210 | 5.6% | 4 | 390 | 10.3% | 2 |
| Mar 2026 | 200 | 6.6% | 4 | 320 | 10.6% | 2 |
| Apr 2026 | 160 | 5.8% | 4 | 210 | 7.6% | 2 |
| May 2026 | 170 | 6.1% | 4 | 210 | 7.6% | 2 |
| Jun 2026 | 200 | 6.9% | 3 | 210 | 7.3% | 2 |
| Jul 2026 | 140 | 5.2% | 3 | 140 | 5.2% | 4 |
| Aug 2026 | 140 | 5.2% | 3 | 140 | 5.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CRV’s and Samen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CRV**: Measured on the search terms “crv bulls”, “crv genetics” and “crv nz”, summed into one figure.
- **Samen**: Measured on the search term “samen nz”.

- [CRV profile](/demand/nz/brands/crv)
- [Samen profile](/demand/nz/brands/samen)
- [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CRV or Samen?

In August 2026, CRV and Samen were level on Share of Search among livestock genetics providers in New Zealand, with an estimated 140 branded searches each, at 5.2% estimated Share of Search each.

## Cite this page

Brandwave. "CRV vs Samen: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crv-vs-samen

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crv-vs-samen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.