---
title: "CRV vs LIC: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CRV or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crv-vs-lic"
publisher: "Brandwave"
---

# CRV vs LIC: Which is more popular by branded search in New Zealand?

Which is more popular in search, CRV or LIC? Compare estimated monthly branded-search demand and Share of Search inside the Livestock genetics providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CRV and LIC
- **Competitive set**: Livestock genetics providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CRV Share of Search**: 5.2%
- **LIC Share of Search**: 83.9%

## Which is more popular in search, CRV or LIC?

- In August 2026, LIC had more branded searches than CRV among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to CRV’s 140, and held an 83.9% Share of Search versus CRV’s 5.2%.
- LIC was ahead of CRV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CRV’s estimated Share of Search among livestock genetics providers in New Zealand moved from 7.7% to 5.2%, and its estimated monthly branded searches moved from 230 to 140.
- Across the 11 months ending August 2026, LIC’s estimated Share of Search among livestock genetics providers in New Zealand moved from 80.2% to 83.9%, and its estimated monthly branded searches moved from 2.4K to 2.2K.

## How did search popularity change for New Zealand livestock genetics providers in August 2026?

- In August 2026, LIC gained estimated Share of Search among livestock genetics providers in New Zealand, from 82.8% to 83.9%.
- Estimated monthly branded searches for CRV in New Zealand fell 39.1% over 11 measured months, from 230 to 140 in August 2026.

## Month by month

| Month | CRV estimated searches | CRV Share of Search | CRV rank | LIC estimated searches | LIC Share of Search | LIC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 230 | 7.7% | 2 | 2.4K | 80.2% | 1 |
| Nov 2025 | 180 | 6.5% | 3 | 2.2K | 79.9% | 1 |
| Dec 2025 | 160 | 7.2% | 2 | 1.8K | 80.3% | 1 |
| Jan 2026 | 160 | 5.6% | 2 | 2.4K | 83.9% | 1 |
| Feb 2026 | 210 | 5.6% | 4 | 2.9K | 77% | 1 |
| Mar 2026 | 200 | 6.6% | 4 | 2.2K | 73.4% | 1 |
| Apr 2026 | 160 | 5.8% | 4 | 2.2K | 79.6% | 1 |
| May 2026 | 170 | 6.1% | 4 | 2.2K | 78.8% | 1 |
| Jun 2026 | 200 | 6.9% | 3 | 2.3K | 79.9% | 1 |
| Jul 2026 | 140 | 5.2% | 3 | 2.2K | 82.8% | 1 |
| Aug 2026 | 140 | 5.2% | 3 | 2.2K | 83.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CRV’s and LIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CRV**: Measured on the search terms “crv bulls”, “crv genetics” and “crv nz”, summed into one figure.
- **LIC**: Measured on the search terms “lic bulls”, “lic co nz”, “lic dairy”, “lic genetics”, “lic livestock”, “lic nz” and “livestock improvement corporation”, summed into one figure.

- [CRV profile](/demand/nz/brands/crv)
- [LIC profile](/demand/nz/brands/lic)
- [All livestock genetics providers in New Zealand](/demand/nz/categories/nz-livestock-genetics-providers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CRV or LIC?

In August 2026, LIC had more branded searches than CRV among livestock genetics providers in New Zealand. LIC was estimated to have 2.2K branded searches compared to CRV’s 140, and held an 83.9% Share of Search versus CRV’s 5.2%.

## Cite this page

Brandwave. "CRV vs LIC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crv-vs-lic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crv-vs-lic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.