--- title: "Crucial vs Noel Leeming: Which is searched more in New Zealand?" description: "Is Crucial or Noel Leeming more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crucial-vs-noel-leeming" publisher: "Brandwave" --- # Crucial vs Noel Leeming: Which is searched more in New Zealand? Is Crucial or Noel Leeming more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Storage drive and memory card brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crucial and Noel Leeming - **Competitive set**: Storage drive and memory card brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crucial Share of Search**: 0.05% - **Noel Leeming Share of Search**: 94.5% ## Is Crucial or Noel Leeming more popular in search? - In September 2026, Noel Leeming had more branded searches than Crucial among storage drive and memory card brands in New Zealand. Noel Leeming had about 271,000 branded searches, while Crucial had 150. Noel Leeming made up 94.5% of all storage drive and memory card brand searches we track, and Crucial accounted for 0.05%. - Noel Leeming was ahead of Crucial in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crucial’s share of searches among storage drive and memory card brands in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 130 to 150. - Across the 12 months ending September 2026, Noel Leeming’s share of searches among storage drive and memory card brands in New Zealand moved from 96.6% to 94.5%, and its estimated monthly branded searches moved from 329K to 271K. ## Top storage drive and memory card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Noel Leeming was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Crucial was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Noel Leeming was listed before Crucial in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung SSD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SanDisk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kingston | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Western Digital | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Noel Leeming | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Seagate | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexar | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Crucial | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about storage drive and memory card brands - Asked ChatGPT "Which storage drive and memory card brand should I buy in New Zealand?": 1. Samsung SSD, 2. Kingston, 3. SanDisk, 4. Lexar, 5. Seagate, 6. Noel Leeming - Asked ChatGPT "What are the best storage drive and memory card brands in New Zealand?": 1. Samsung SSD, 2. SanDisk, 3. Western Digital, 4. Lexar, 5. Kingston, 6. Seagate - Asked ChatGPT "What's the best storage drive and memory card brand in New Zealand for files and photos?": 1. Samsung SSD, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "memory card nz": 1. Noel Leeming, 2. Kingston, 3. SanDisk - Searched Google, AI Overview "storage drive brands nz": 1. Samsung SSD, 2. Western Digital, 3. Seagate, 4. SanDisk, 5. Crucial Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand storage drive and memory card brands in September 2026? - Estimated monthly branded searches for Crucial in New Zealand rose 15.4% over 12 measured months, from 130 to 150 in September 2026. - Estimated monthly branded searches for Noel Leeming in New Zealand fell 17.6% over 12 measured months, from 329K to 271K in September 2026. ## Month by month | Month | Crucial estimated searches | Crucial Share of Search | Crucial rank | Noel Leeming estimated searches | Noel Leeming Share of Search | Noel Leeming rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 0.04% | 7 | 329K | 96.6% | 1 | | Nov 2025 | 160 | 0.03% | 7 | 485K | 97.5% | 1 | | Dec 2025 | 710 | 0.14% | 5 | 492K | 97% | 1 | | Jan 2026 | 190 | 0.05% | 7 | 331K | 95.4% | 1 | | Feb 2026 | 170 | 0.06% | 6 | 272K | 95.4% | 1 | | Mar 2026 | 190 | 0.07% | 7 | 272K | 95.3% | 1 | | Apr 2026 | 140 | 0.05% | 7 | 276K | 94.4% | 1 | | May 2026 | 150 | 0.05% | 7 | 274K | 93.9% | 1 | | Jun 2026 | 170 | 0.06% | 7 | 272K | 94.5% | 1 | | Jul 2026 | 160 | 0.06% | 7 | 275K | 94.9% | 1 | | Aug 2026 | 150 | 0.05% | 7 | 270K | 94.7% | 1 | | Sep 2026 | 150 | 0.05% | 7 | 271K | 94.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Crucial’s and Noel Leeming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crucial**: Measured on the search terms “crucial hard drive”, “crucial memory”, “crucial ram”, “crucial sd card” and “crucial ssd”, summed into one figure. - **Noel Leeming**: Measured on the search terms “Noel Leeming”, “noel leeming headphones”, “noel leeming ipad”, “noel leeming lowerhutt”, “noel leeming sale”, “noel leeming westgate”, “noelleeming gore”, “noelleeming henderson”, “noelleeming hornby”, “noelleeming nelson”, “noelleeming ormiston” and “noelleeming richmond”, summed into one figure. - [Crucial profile](/demand/nz/brands/crucial) - [Noel Leeming profile](/demand/nz/brands/noel-leeming) - [All storage drive and memory card brands in New Zealand](/demand/nz/categories/nz-storage-drive-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crucial or Noel Leeming more popular in search? In September 2026, Noel Leeming had more branded searches than Crucial among storage drive and memory card brands in New Zealand. Noel Leeming had about 271,000 branded searches, while Crucial had 150. Noel Leeming made up 94.5% of all storage drive and memory card brand searches we track, and Crucial accounted for 0.05%. ## Cite this page Brandwave. "Crucial vs Noel Leeming: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crucial-vs-noel-leeming This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crucial-vs-noel-leeming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.