--- title: "Croys vs Leech & Partners: Which is searched more in New Zealand?" description: "Is Croys or Leech & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/croys-vs-leech-partners" publisher: "Brandwave" --- # Croys vs Leech & Partners: Which is searched more in New Zealand? Is Croys or Leech & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Croys and Leech & Partners - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Croys Share of Search**: 18.9% - **Leech & Partners Share of Search**: 16.2% ## Is Croys or Leech & Partners more popular in search? - In September 2026, Croys had more branded searches than Leech & Partners among Ashburton accounting firms in New Zealand. Croys had about 70 branded searches, while Leech & Partners had 60. Croys made up 18.9% of all Ashburton accounting firm searches we track, and Leech & Partners accounted for 16.2%. - The lead changed hands once in the 12 months ending September 2026: Croys took it in February 2026. - Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 18.9%, and its estimated monthly branded searches moved from 60 to 70. - Across the 12 months ending September 2026, Leech & Partners’ share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 16.2%, and its estimated monthly branded searches held steady at 60. ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Croys was mentioned in two out of three: in two of the three ChatGPT answers. Leech & Partners did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches. - In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%. ## Month by month | Month | Croys estimated searches | Croys Share of Search | Croys rank | Leech & Partners estimated searches | Leech & Partners Share of Search | Leech & Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 14.6% | 2 | 60 | 14.6% | 4 | | Nov 2025 | 40 | 11.1% | 3 | 40 | 11.1% | 5 | | Dec 2025 | 40 | 11.8% | 4 | 50 | 14.7% | 3 | | Jan 2026 | 40 | 10.8% | 4 | 40 | 10.8% | 5 | | Feb 2026 | 60 | 13.3% | 2 | 50 | 11.1% | 5 | | Mar 2026 | 70 | 13% | 3 | 50 | 9.3% | 5 | | Apr 2026 | 60 | 16.2% | 3 | 60 | 16.2% | 4 | | May 2026 | 60 | 16.7% | 2 | 40 | 11.1% | 4 | | Jun 2026 | 70 | 18.4% | 2 | 50 | 13.2% | 4 | | Jul 2026 | 50 | 16.1% | 2 | 30 | 9.7% | 5 | | Aug 2026 | 80 | 19.5% | 2 | 60 | 14.6% | 4 | | Sep 2026 | 70 | 18.9% | 2 | 60 | 16.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Croys’ and Leech & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Croys**: Measured on the search terms “croys” and “croys ashburton”, summed into one figure. - **Leech & Partners**: Measured on the search terms “leech & partners” and “leech and partners”, summed into one figure. - [Croys profile](/demand/nz/brands/croys) - [Leech & Partners profile](/demand/nz/brands/leech-partners) - [All Ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Croys or Leech & Partners more popular in search? In September 2026, Croys had more branded searches than Leech & Partners among Ashburton accounting firms in New Zealand. Croys had about 70 branded searches, while Leech & Partners had 60. Croys made up 18.9% of all Ashburton accounting firm searches we track, and Leech & Partners accounted for 16.2%. ## Cite this page Brandwave. "Croys vs Leech & Partners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/croys-vs-leech-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/croys-vs-leech-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.