--- title: "Croys vs KPMG: Which is searched more in New Zealand?" description: "Is Croys or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/croys-vs-kpmg-new-zealand" publisher: "Brandwave" --- # Croys vs KPMG: Which is searched more in New Zealand? Is Croys or KPMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Croys and KPMG - **Competitive set**: Ashburton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Croys Share of Search**: 18.9% - **KPMG Share of Search**: 13.5% ## Is Croys or KPMG more popular in search? - In September 2026, Croys had more branded searches than KPMG among Ashburton accounting firms in New Zealand. Croys had about 70 branded searches, while KPMG had 50. Croys made up 18.9% of all Ashburton accounting firm searches we track, and KPMG accounted for 13.5%. - The lead changed hands once in the 12 months ending September 2026: Croys took it in June 2026. - Across the 12 months ending September 2026, Croys’ share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 18.9%, and its estimated monthly branded searches moved from 60 to 70. - Across the 12 months ending September 2026, KPMG’s share of searches among Ashburton accounting firms in New Zealand moved from 14.6% to 13.5%, and its estimated monthly branded searches moved from 60 to 50. ## Top Ashburton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Croys was mentioned in two out of three: in two of the three ChatGPT answers. KPMG did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 3 of 3 | | Brophy Knight | 2nd | 2 of 3 | 2 of 3 | | N B Chartered Accountants | 3rd | 2 of 3 | 2 of 3 | | Croys | 4th | 2 of 3 | 2 of 3 | | Lynda Stevenson Chartered Accountants | 5th | 2 of 3 | 2 of 3 | | Gabites | 6th | 1 of 3 | 1 of 3 | | Leech & Partners | Not ranked | 0 of 3 | 0 of 3 | | KPMG | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Ashburton, New Zealand?": 1. SBA, 2. Brophy Knight, 3. Croys, 4. N B Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Ashburton, New Zealand?": 1. Brophy Knight, 2. N B Chartered Accountants, 3. SBA, 4. Croys, 5. Lynda Stevenson Chartered Accountants, 6. Gabites - Asked ChatGPT "What's the best accounting firm in Ashburton, New Zealand for small business tax help?": 1. SBA, 2. Lynda Stevenson Chartered Accountants Not named in any answer: Leech & Partners and KPMG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton accounting firms in September 2026? - In September 2026, Leech & Partners overtook KPMG to rank 3rd among Ashburton accounting firms in New Zealand, with 16.2% of the searches. - In September 2026, KPMG lost share of searches among Ashburton accounting firms in New Zealand, from 17.1% to 13.5%. - In September 2026, Croys lost share of searches among Ashburton accounting firms in New Zealand, from 19.5% to 18.9%. ## Month by month | Month | Croys estimated searches | Croys Share of Search | Croys rank | KPMG estimated searches | KPMG Share of Search | KPMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 14.6% | 2 | 60 | 14.6% | 3 | | Nov 2025 | 40 | 11.1% | 3 | 50 | 13.9% | 2 | | Dec 2025 | 40 | 11.8% | 4 | 60 | 17.6% | 2 | | Jan 2026 | 40 | 10.8% | 4 | 80 | 21.6% | 2 | | Feb 2026 | 60 | 13.3% | 2 | 60 | 13.3% | 4 | | Mar 2026 | 70 | 13% | 3 | 100 | 18.5% | 2 | | Apr 2026 | 60 | 16.2% | 3 | 70 | 18.9% | 2 | | May 2026 | 60 | 16.7% | 2 | 60 | 16.7% | 3 | | Jun 2026 | 70 | 18.4% | 2 | 60 | 15.8% | 3 | | Jul 2026 | 50 | 16.1% | 2 | 50 | 16.1% | 3 | | Aug 2026 | 80 | 19.5% | 2 | 70 | 17.1% | 3 | | Sep 2026 | 70 | 18.9% | 2 | 50 | 13.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Croys’ and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Croys**: Measured on the search terms “croys” and “croys ashburton”, summed into one figure. - **KPMG**: Measured on the search terms “kpmg”, “kpmg accounting”, “kpmg ashburton”, “kpmg chartered accountants” and “KPMG New Zealand”, summed into one figure. - [Croys profile](/demand/nz/brands/croys) - [KPMG profile](/demand/nz/brands/kpmg-new-zealand) - [All Ashburton accounting firms in New Zealand](/demand/nz/locations/ashburton/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Croys or KPMG more popular in search? In September 2026, Croys had more branded searches than KPMG among Ashburton accounting firms in New Zealand. Croys had about 70 branded searches, while KPMG had 50. Croys made up 18.9% of all Ashburton accounting firm searches we track, and KPMG accounted for 13.5%. ## Cite this page Brandwave. "Croys vs KPMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/croys-vs-kpmg-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/croys-vs-kpmg-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.