--- title: "Crown vs Toyota: Which is searched more in New Zealand?" description: "Is Crown or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crown-vs-toyota" publisher: "Brandwave" --- # Crown vs Toyota: Which is searched more in New Zealand? Is Crown or Toyota more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift dealer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crown and Toyota - **Competitive set**: Forklift dealer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crown Share of Search**: 0.23% - **Toyota Share of Search**: 53% ## Is Crown or Toyota more popular in search? - In September 2026, Toyota had more branded searches than Crown among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Crown had 480. Toyota made up 53% of all forklift dealer brand searches we track, and Crown accounted for 0.23%. - Toyota was ahead of Crown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crown’s share of searches among forklift dealer brands in New Zealand moved from 0.21% to 0.23%, and its estimated monthly branded searches held steady at 480. - Across the 12 months ending September 2026, Toyota’s share of searches among forklift dealer brands in New Zealand moved from 54.4% to 53%, and its estimated monthly branded searches moved from 123K to 112K. ## Top forklift dealer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Toyota appeared in all four answers. Crown was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toyota was listed before Crown in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Crown | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Hyster | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Mitsubishi | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | AB Equipment | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Centra Forklifts | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Yale | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Nissan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hyundai Construction Equipment | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about forklift dealer brands - Asked ChatGPT "Which forklift dealer brand should I buy in New Zealand?": 1. Toyota, 2. Mitsubishi, 3. Hyster, 4. Centra Forklifts, 5. AB Equipment, 6. Crown - Asked ChatGPT "What are the best forklift dealer brands in New Zealand?": 1. Toyota, 2. Crown, 3. Hyster, 4. Yale, 5. Mitsubishi, 6. AB Equipment, 7. Centra Forklifts - Asked ChatGPT "What's the best forklift dealer brand in New Zealand for warehouse lifting?": 1. Toyota, 2. Crown, 3. AB Equipment - Searched Google, AI Overview "forklift sales nz": 1. Toyota, 2. Centra Forklifts, 3. Mitsubishi Not named in any answer: Nissan, Clark and Hyundai Construction Equipment. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand forklift dealer brands in September 2026? - In September 2026, Toyota lost share of searches among forklift dealer brands in New Zealand, from 56.4% to 53%. ## Month by month | Month | Crown estimated searches | Crown Share of Search | Crown rank | Toyota estimated searches | Toyota Share of Search | Toyota rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.21% | 6 | 123K | 54.4% | 1 | | Nov 2025 | 480 | 0.22% | 6 | 118K | 54.8% | 1 | | Dec 2025 | 390 | 0.19% | 6 | 113K | 56.5% | 1 | | Jan 2026 | 480 | 0.2% | 6 | 134K | 56.3% | 1 | | Feb 2026 | 590 | 0.26% | 6 | 132K | 57.8% | 1 | | Mar 2026 | 590 | 0.24% | 6 | 136K | 54.3% | 1 | | Apr 2026 | 480 | 0.22% | 6 | 121K | 55.3% | 1 | | May 2026 | 480 | 0.21% | 6 | 129K | 55.9% | 1 | | Jun 2026 | 590 | 0.29% | 6 | 111K | 54.1% | 1 | | Jul 2026 | 480 | 0.24% | 6 | 110K | 54.8% | 1 | | Aug 2026 | 480 | 0.22% | 6 | 125K | 56.4% | 1 | | Sep 2026 | 480 | 0.23% | 6 | 112K | 53% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Crown’s and Toyota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crown**: Measured on the search term “crown fork lift”. - **Toyota**: Measured on the search terms “camry”, “corolla”, “hilux”, “land cruiser”, “prius”, “toyota”, “toyota camry”, “toyota car”, “toyota cars”, “toyota chr”, “toyota corolla”, “toyota highlander”, “toyota hilux”, “toyota land cruiser”, “toyota prado”, “toyota supra”, “toyota yaris” and “yaris”, summed into one figure. - [Crown profile](/demand/nz/brands/crown) - [Toyota profile](/demand/nz/brands/toyota) - [All forklift dealer brands in New Zealand](/demand/nz/categories/nz-forklift-dealer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crown or Toyota more popular in search? In September 2026, Toyota had more branded searches than Crown among forklift dealer brands in New Zealand. Toyota had about 112,000 branded searches, while Crown had 480. Toyota made up 53% of all forklift dealer brand searches we track, and Crown accounted for 0.23%. ## Cite this page Brandwave. "Crown vs Toyota: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crown-vs-toyota This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crown-vs-toyota. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.