---
title: "Crowe vs RSM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Crowe or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crowe-new-zealand-vs-rsm-new-zealand"
publisher: "Brandwave"
---

# Crowe vs RSM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Crowe or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crowe and RSM
- **Competitive set**: accounting and advisory firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Crowe Share of Search**: 0.16%
- **RSM Share of Search**: 1.4%

## Which is more popular in search, Crowe or RSM?

- In August 2026, RSM had more branded searches than Crowe among accounting and advisory firms in New Zealand. RSM was estimated to have 430 branded searches compared to Crowe’s 50, and held a 1.4% Share of Search versus Crowe’s 0.16%.
- RSM was ahead of Crowe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crowe’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 0.3% to 0.16%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 890 to 430.

## How did search popularity change for New Zealand accounting and advisory firms in August 2026?

- In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%.
- Estimated monthly branded searches for Crowe in New Zealand fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Month by month

| Month | Crowe estimated searches | Crowe Share of Search | Crowe rank | RSM estimated searches | RSM Share of Search | RSM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.3% | 10 | 890 | 3% | 8 |
| Nov 2025 | 80 | 0.26% | 10 | 1K | 3.3% | 8 |
| Dec 2025 | 60 | 0.27% | 10 | 720 | 3.2% | 8 |
| Jan 2026 | 60 | 0.24% | 10 | 680 | 2.8% | 8 |
| Feb 2026 | 70 | 0.22% | 10 | 910 | 2.8% | 8 |
| Mar 2026 | 160 | 0.36% | 10 | 1.3K | 3% | 8 |
| Apr 2026 | 60 | 0.21% | 10 | 880 | 3.1% | 8 |
| May 2026 | 50 | 0.17% | 10 | 770 | 2.6% | 8 |
| Jun 2026 | 60 | 0.2% | 10 | 900 | 3% | 8 |
| Jul 2026 | 50 | 0.17% | 10 | 700 | 2.4% | 8 |
| Aug 2026 | 50 | 0.16% | 10 | 430 | 1.4% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crowe’s and RSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crowe**: Measured on the search terms “Crowe Auckland”, “crowe horwath nz”, “Crowe New Zealand” and “Crowe NZ”, summed into one figure.
- **RSM**: Measured on the search terms “RSM Auckland”, “RSM New Zealand”, “rsm new zealand auckland” and “RSM NZ”, summed into one figure.

- [Crowe profile](/demand/nz/brands/crowe-new-zealand)
- [RSM profile](/demand/nz/brands/rsm-new-zealand)
- [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crowe or RSM?

In August 2026, RSM had more branded searches than Crowe among accounting and advisory firms in New Zealand. RSM was estimated to have 430 branded searches compared to Crowe’s 50, and held a 1.4% Share of Search versus Crowe’s 0.16%.

## Cite this page

Brandwave. "Crowe vs RSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crowe-new-zealand-vs-rsm-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crowe-new-zealand-vs-rsm-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.