--- title: "CrowdStrike vs Microsoft Defender for Endpoint: Which is searched more in New Zealand?" description: "Is CrowdStrike or Microsoft Defender for Endpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-microsoft-defender-endpoint" publisher: "Brandwave" --- # CrowdStrike vs Microsoft Defender for Endpoint: Which is searched more in New Zealand? Is CrowdStrike or Microsoft Defender for Endpoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint security platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CrowdStrike and Microsoft Defender for Endpoint - **Competitive set**: Endpoint security platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **CrowdStrike Share of Search**: 16.6% - **Microsoft Defender for Endpoint Share of Search**: 1.4% ## Is CrowdStrike or Microsoft Defender for Endpoint more popular in search? - In September 2026, CrowdStrike had more branded searches than Microsoft Defender for Endpoint among endpoint security platforms in New Zealand. CrowdStrike had about 1,090 branded searches, while Microsoft Defender for Endpoint had 90. CrowdStrike made up 16.6% of all endpoint security platform searches we track, and Microsoft Defender for Endpoint accounted for 1.4%. - CrowdStrike was ahead of Microsoft Defender for Endpoint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CrowdStrike’s share of searches among endpoint security platforms in New Zealand moved from 13.7% to 16.6%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, Microsoft Defender for Endpoint’s share of searches among endpoint security platforms in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 110 to 90. ## Top endpoint security platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CrowdStrike appeared in all five answers. Microsoft Defender for Endpoint was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CrowdStrike was listed before Microsoft Defender for Endpoint in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SentinelOne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Defender for Business | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Defender for Endpoint | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bitdefender | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sophos Endpoint | 7th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint security platforms - Asked ChatGPT "Which endpoint security platform should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Endpoint - Asked ChatGPT "What are the best endpoint security platforms in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. SentinelOne, 4. Sophos Intercept X, 5. Bitdefender, 6. ESET, 7. Sophos Endpoint - Asked ChatGPT "What's the best endpoint security platform in New Zealand for a small it team?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. CrowdStrike, 4. Bitdefender, 5. Microsoft Defender for Endpoint, 6. Sophos Endpoint - Searched Google, AI Overview "endpoint security platforms": 1. CrowdStrike, 2. SentinelOne, 3. Sophos Endpoint, 4. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint security": 1. SentinelOne, 2. CrowdStrike, 3. Bitdefender, 4. Microsoft Defender for Endpoint Not named in any answer: Malwarebytes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint security platforms in September 2026? - In September 2026, CrowdStrike gained share of searches among endpoint security platforms in New Zealand, from 12.8% to 16.6%. - Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026. ## Month by month | Month | CrowdStrike estimated searches | CrowdStrike Share of Search | CrowdStrike rank | Microsoft Defender for Endpoint estimated searches | Microsoft Defender for Endpoint Share of Search | Microsoft Defender for Endpoint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 13.7% | 3 | 110 | 1.4% | 6 | | Nov 2025 | 950 | 13.5% | 3 | 120 | 1.7% | 6 | | Dec 2025 | 640 | 9.9% | 4 | 70 | 1.1% | 6 | | Jan 2026 | 640 | 9.1% | 4 | 90 | 1.3% | 6 | | Feb 2026 | 950 | 13.6% | 3 | 100 | 1.4% | 6 | | Mar 2026 | 1.1K | 12.6% | 3 | 140 | 1.6% | 6 | | Apr 2026 | 790 | 10.5% | 3 | 90 | 1.2% | 6 | | May 2026 | 950 | 11.7% | 3 | 90 | 1.1% | 6 | | Jun 2026 | 930 | 11.2% | 3 | 120 | 1.4% | 6 | | Jul 2026 | 1.1K | 12.9% | 3 | 90 | 1.1% | 6 | | Aug 2026 | 970 | 12.8% | 3 | 110 | 1.5% | 6 | | Sep 2026 | 1.1K | 16.6% | 3 | 90 | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using CrowdStrike’s and Microsoft Defender for Endpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CrowdStrike**: Measured on the search terms “crowdstrike” and “crowdstrike falcon”, summed into one figure. - **Microsoft Defender for Endpoint**: Measured on the search terms “defender for endpoint” and “microsoft defender for endpoint”, summed into one figure. - [CrowdStrike profile](/demand/nz/brands/crowdstrike) - [Microsoft Defender for Endpoint profile](/demand/nz/brands/microsoft-defender-endpoint) - [All endpoint security platforms in New Zealand](/demand/nz/categories/nz-endpoint-security-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CrowdStrike or Microsoft Defender for Endpoint more popular in search? In September 2026, CrowdStrike had more branded searches than Microsoft Defender for Endpoint among endpoint security platforms in New Zealand. CrowdStrike had about 1,090 branded searches, while Microsoft Defender for Endpoint had 90. CrowdStrike made up 16.6% of all endpoint security platform searches we track, and Microsoft Defender for Endpoint accounted for 1.4%. ## Cite this page Brandwave. "CrowdStrike vs Microsoft Defender for Endpoint: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-microsoft-defender-endpoint This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-microsoft-defender-endpoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.