---
title: "CrowdStrike vs Darktrace: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CrowdStrike or Darktrace? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-darktrace"
publisher: "Brandwave"
---

# CrowdStrike vs Darktrace: Which is more popular by branded search in New Zealand?

Which is more popular in search, CrowdStrike or Darktrace? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CrowdStrike and Darktrace
- **Competitive set**: Cybersecurity vendors
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CrowdStrike Share of Search**: 27.9%
- **Darktrace Share of Search**: 3.5%

## Which is more popular in search, CrowdStrike or Darktrace?

- In August 2026, CrowdStrike had more branded searches than Darktrace among cybersecurity vendors in New Zealand. CrowdStrike was estimated to have 1K branded searches compared to Darktrace’s 130, and held a 27.9% Share of Search versus Darktrace’s 3.5%.
- CrowdStrike was ahead of Darktrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CrowdStrike’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 29.2% to 27.9%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 11 months ending August 2026, Darktrace’s estimated Share of Search among cybersecurity vendors in New Zealand moved from 5.2% to 3.5%, and its estimated monthly branded searches moved from 200 to 130.

## How did search popularity change for New Zealand cybersecurity vendors in August 2026?

- In August 2026, Darktrace gained estimated Share of Search among cybersecurity vendors in New Zealand, from 2.9% to 3.5%.
- In August 2026, CrowdStrike lost estimated Share of Search among cybersecurity vendors in New Zealand, from 32.3% to 27.9%.

## Month by month

| Month | CrowdStrike estimated searches | CrowdStrike Share of Search | CrowdStrike rank | Darktrace estimated searches | Darktrace Share of Search | Darktrace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 29.2% | 2 | 200 | 5.2% | 5 |
| Nov 2025 | 1K | 28.3% | 2 | 160 | 4.4% | 5 |
| Dec 2025 | 700 | 26.1% | 2 | 130 | 4.9% | 5 |
| Jan 2026 | 680 | 24.2% | 2 | 170 | 6% | 5 |
| Feb 2026 | 1K | 30% | 2 | 160 | 4.8% | 5 |
| Mar 2026 | 1.1K | 28.1% | 2 | 160 | 4% | 5 |
| Apr 2026 | 860 | 27.4% | 2 | 130 | 4.1% | 5 |
| May 2026 | 1K | 26.9% | 2 | 150 | 4% | 5 |
| Jun 2026 | 1K | 24.6% | 2 | 140 | 3.4% | 5 |
| Jul 2026 | 1.1K | 32.3% | 2 | 100 | 2.9% | 5 |
| Aug 2026 | 1K | 27.9% | 2 | 130 | 3.5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CrowdStrike’s and Darktrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CrowdStrike**: Measured on the search terms “crowdstrike”, “crowdstrike com”, “crowdstrike endpoint protection”, “crowdstrike falcon”, “crowdstrike firewall”, “crowdstrike near me”, “crowdstrike new zealand”, “crowdstrike nz”, “crowdstrike online” and “crowdstrike security”, summed into one figure.
- **Darktrace**: Measured on the search terms “darktrace”, “darktrace com”, “darktrace cyber security”, “darktrace nz” and “darktrace security”, summed into one figure.

- [CrowdStrike profile](/demand/nz/brands/crowdstrike)
- [Darktrace profile](/demand/nz/brands/darktrace)
- [All cybersecurity vendors in New Zealand](/demand/nz/categories/nz-cybersecurity-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CrowdStrike or Darktrace?

In August 2026, CrowdStrike had more branded searches than Darktrace among cybersecurity vendors in New Zealand. CrowdStrike was estimated to have 1K branded searches compared to Darktrace’s 130, and held a 27.9% Share of Search versus Darktrace’s 3.5%.

## Cite this page

Brandwave. "CrowdStrike vs Darktrace: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-darktrace

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crowdstrike-vs-darktrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.