---
title: "Crowdin vs Lokalise: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Crowdin or Lokalise? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crowdin-vs-lokalise"
publisher: "Brandwave"
---

# Crowdin vs Lokalise: Which is more popular by branded search in New Zealand?

Which is more popular in search, Crowdin or Lokalise? Compare estimated monthly branded-search demand and Share of Search inside the Localisation management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crowdin and Lokalise
- **Competitive set**: Localisation management platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Crowdin Share of Search**: 26.7%
- **Lokalise Share of Search**: 26.7%

## Which is more popular in search, Crowdin or Lokalise?

- In August 2026, Crowdin and Lokalise were level on Share of Search among localisation management platforms in New Zealand, with an estimated 40 branded searches each, at 26.7% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: Crowdin took it in January 2026, Lokalise took it in March 2026, Crowdin took it in April 2026, Lokalise took it in May 2026.
- Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among localisation management platforms in New Zealand moved from 30% to 26.7%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among localisation management platforms in New Zealand moved from 30% to 26.7%, and its estimated monthly branded searches moved from 60 to 40.

## How did search popularity change for New Zealand localisation management platforms in August 2026?

- In August 2026, Crowdin lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.
- In August 2026, Lokalise lost estimated Share of Search among localisation management platforms in New Zealand, from 31.6% to 26.7%.

## Month by month

| Month | Crowdin estimated searches | Crowdin Share of Search | Crowdin rank | Lokalise estimated searches | Lokalise Share of Search | Lokalise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 30% | 1 | 60 | 30% | 2 |
| Nov 2025 | 80 | 29.6% | 1 | 80 | 29.6% | 2 |
| Dec 2025 | 50 | 26.3% | 2 | 60 | 31.6% | 1 |
| Jan 2026 | 50 | 33.3% | 1 | 30 | 20% | 2 |
| Feb 2026 | 80 | 42.1% | 1 | 50 | 26.3% | 2 |
| Mar 2026 | 50 | 31.3% | 2 | 60 | 37.5% | 1 |
| Apr 2026 | 60 | 40% | 1 | 40 | 26.7% | 2 |
| May 2026 | 40 | 19% | 3 | 50 | 23.8% | 1 |
| Jun 2026 | 50 | 22.7% | 2 | 70 | 31.8% | 1 |
| Jul 2026 | 60 | 31.6% | 1 | 60 | 31.6% | 2 |
| Aug 2026 | 40 | 26.7% | 1 | 40 | 26.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crowdin’s and Lokalise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crowdin**: Measured on the search terms “crowdin”, “crowdin cat tool”, “crowdin near me”, “crowdin pricing”, “crowdin translation”, “crowdin translation management”, “crowdin translation tool”, “crowdin website” and “https crowdin com”, summed into one figure.
- **Lokalise**: Measured on the search terms “app lokalise”, “lokalise”, “lokalise ai”, “lokalise android”, “lokalise app”, “lokalise app localization translation platform services & tools”, “lokalise ios”, “lokalise pricing”, “lokalise translation” and “lokalise translation management”, summed into one figure.

- [Crowdin profile](/demand/nz/brands/crowdin)
- [Lokalise profile](/demand/nz/brands/lokalise)
- [All localisation management platforms in New Zealand](/demand/nz/categories/nz-localisation-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crowdin or Lokalise?

In August 2026, Crowdin and Lokalise were level on Share of Search among localisation management platforms in New Zealand, with an estimated 40 branded searches each, at 26.7% estimated Share of Search each.

## Cite this page

Brandwave. "Crowdin vs Lokalise: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crowdin-vs-lokalise

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crowdin-vs-lokalise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.