---
title: "Crombie Lockwood vs Rothbury: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Crombie Lockwood or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crombie-lockwood-vs-rothbury"
publisher: "Brandwave"
---

# Crombie Lockwood vs Rothbury: Which is more popular by branded search in New Zealand?

Which is more popular in search, Crombie Lockwood or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crombie Lockwood and Rothbury
- **Competitive set**: Insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Crombie Lockwood Share of Search**: 2.6%
- **Rothbury Share of Search**: 9.2%

## Which is more popular in search, Crombie Lockwood or Rothbury?

- In August 2026, Rothbury had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Crombie Lockwood’s 530, and held a 9.2% Share of Search versus Crombie Lockwood’s 2.6%.
- Rothbury was ahead of Crombie Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand moved from 3.5% to 2.6%, and its estimated monthly branded searches moved from 800 to 530.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 2.3K to 1.9K.

## How did search popularity change for New Zealand insurance brokers in August 2026?

- In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.
- Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

## Month by month

| Month | Crombie Lockwood estimated searches | Crombie Lockwood Share of Search | Crombie Lockwood rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 800 | 3.5% | 5 | 2.3K | 10% | 2 |
| Nov 2025 | 790 | 3.9% | 5 | 2K | 9.7% | 3 |
| Dec 2025 | 560 | 3.6% | 5 | 1.6K | 10.2% | 3 |
| Jan 2026 | 680 | 3.4% | 5 | 1.9K | 9.5% | 3 |
| Feb 2026 | 670 | 3.3% | 5 | 1.9K | 9.5% | 3 |
| Mar 2026 | 730 | 3.4% | 5 | 2.2K | 10.5% | 3 |
| Apr 2026 | 680 | 4% | 5 | 1.9K | 11.5% | 3 |
| May 2026 | 600 | 3.1% | 5 | 1.9K | 9.9% | 3 |
| Jun 2026 | 600 | 3% | 5 | 1.9K | 9.8% | 3 |
| Jul 2026 | 590 | 3% | 5 | 1.9K | 9.8% | 3 |
| Aug 2026 | 530 | 2.6% | 5 | 1.9K | 9.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Crombie Lockwood’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crombie Lockwood**: Measured on the search terms “crombie lockwood”, “crombie lockwood insurance”, “crombie lockwood near me”, “crombie lockwood new zealand”, “crombie lockwood nz”, “crombielockwood” and “crombielockwood co nz”, summed into one figure.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [Crombie Lockwood profile](/demand/nz/brands/crombie-lockwood)
- [Rothbury profile](/demand/nz/brands/rothbury)
- [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Crombie Lockwood or Rothbury?

In August 2026, Rothbury had more branded searches than Crombie Lockwood among insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Crombie Lockwood’s 530, and held a 9.2% Share of Search versus Crombie Lockwood’s 2.6%.

## Cite this page

Brandwave. "Crombie Lockwood vs Rothbury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crombie-lockwood-vs-rothbury

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crombie-lockwood-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.