--- title: "Crispi vs LOWA: Which is searched more in New Zealand?" description: "Is Crispi or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crispi-vs-lowa" publisher: "Brandwave" --- # Crispi vs LOWA: Which is searched more in New Zealand? Is Crispi or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crispi and LOWA - **Competitive set**: Hunting boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Crispi Share of Search**: 11.6% - **LOWA Share of Search**: 55.1% ## Is Crispi or LOWA more popular in search? - In September 2026, LOWA had more branded searches than Crispi among hunting boot brands in New Zealand. LOWA had about 810 branded searches, while Crispi had 170. LOWA made up 55.1% of all hunting boot brand searches we track, and Crispi accounted for 11.6%. - LOWA was ahead of Crispi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crispi’s share of searches among hunting boot brands in New Zealand moved from 6.7% to 11.6%, and its estimated monthly branded searches moved from 90 to 170. - Across the 12 months ending September 2026, LOWA’s share of searches among hunting boot brands in New Zealand moved from 55.6% to 55.1%, and its estimated monthly branded searches moved from 750 to 810. ## Top hunting boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LOWA appeared in all five answers. Crispi was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Crispi and LOWA were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LOWA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Crispi | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Meindl | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Grisport | 4th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hunting boot brands - Asked ChatGPT "Which hunting boot brand should I buy in New Zealand?": 1. Crispi, 2. LOWA, 3. Meindl, 4. Grisport - Asked ChatGPT "What are the best hunting boot brands in New Zealand?": 1. LOWA, 2. Crispi, 3. Meindl - Asked ChatGPT "What's the best hunting boot brand in New Zealand for rough wet ground?": 1. LOWA, 2. Meindl - Searched Google, AI Overview "boots for hunting": 1. Crispi, 2. LOWA - Searched Google, AI Overview "waterproof hunting boots": 1. Crispi, 2. Grisport, 3. LOWA, 4. Meindl Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hunting boot brands in September 2026? - In September 2026, Crispi gained share of searches among hunting boot brands in New Zealand, from 10% to 11.6%. - LOWA’s share of searches among hunting boot brands in New Zealand has gained ground for 3 months in a row, from 48.9% to 55.1% in September 2026. ## Month by month | Month | Crispi estimated searches | Crispi Share of Search | Crispi rank | LOWA estimated searches | LOWA Share of Search | LOWA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 6.7% | 4 | 750 | 55.6% | 1 | | Nov 2025 | 170 | 12.4% | 3 | 780 | 56.9% | 1 | | Dec 2025 | 110 | 9.7% | 4 | 640 | 56.6% | 1 | | Jan 2026 | 170 | 11% | 3 | 930 | 60.4% | 1 | | Feb 2026 | 140 | 10.4% | 3 | 780 | 58.2% | 1 | | Mar 2026 | 170 | 10.6% | 3 | 930 | 57.8% | 1 | | Apr 2026 | 170 | 11.2% | 3 | 840 | 55.3% | 1 | | May 2026 | 140 | 9.1% | 3 | 800 | 51.9% | 1 | | Jun 2026 | 210 | 14.9% | 3 | 690 | 48.9% | 1 | | Jul 2026 | 260 | 16.5% | 3 | 780 | 49.4% | 1 | | Aug 2026 | 140 | 10% | 3 | 770 | 55% | 1 | | Sep 2026 | 170 | 11.6% | 3 | 810 | 55.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Crispi’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crispi**: Measured on the search term “crispi”. - **LOWA**: Measured on the search terms “lowa”, “lowa hunting boot” and “lowa renegade”, summed into one figure. - [Crispi profile](/demand/nz/brands/crispi) - [LOWA profile](/demand/nz/brands/lowa) - [All hunting boot brands in New Zealand](/demand/nz/categories/nz-hunting-boot-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crispi or LOWA more popular in search? In September 2026, LOWA had more branded searches than Crispi among hunting boot brands in New Zealand. LOWA had about 810 branded searches, while Crispi had 170. LOWA made up 55.1% of all hunting boot brand searches we track, and Crispi accounted for 11.6%. ## Cite this page Brandwave. "Crispi vs LOWA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crispi-vs-lowa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crispi-vs-lowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.