---
title: "Crisp vs Intercom: Which is searched more in New Zealand?"
description: "Is Crisp or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer support platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/crisp-vs-intercom"
publisher: "Brandwave"
---

# Crisp vs Intercom: Which is searched more in New Zealand?

Is Crisp or Intercom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer support platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Crisp and Intercom
- **Competitive set**: Customer support platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Crisp Share of Search**: 0%
- **Intercom Share of Search**: 0.44%

## Is Crisp or Intercom more popular in search?

- In September 2026, Intercom had more branded searches than Crisp among customer support platforms in New Zealand. Intercom had about 10 branded searches, while Crisp had 0. Intercom made up 0.44% of all customer support platform searches we track, and Crisp accounted for 0%.
- The lead changed hands 2 times in the 12 months ending September 2026: Crisp took it in January 2026, Intercom took it in February 2026.
- Across the 12 months ending September 2026, Crisp’s share of searches among customer support platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Intercom’s share of searches among customer support platforms in New Zealand moved from 0.36% to 0.44%, and its estimated monthly branded searches held steady at 10.

## Top customer support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Intercom was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Crisp did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Zendesk | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Freshdesk | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Intercom | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Zoho Desk | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| Gorgias | 5th | 3 of 3 | 0 of 1 | 3 of 4 |
| Help Scout | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Tidio | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Crisp | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about customer support platforms

- Asked ChatGPT "Which customer support platform should I use in New Zealand?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What are the best customer support platforms in New Zealand?": 1. Zendesk, 2. Freshdesk, 3. Intercom, 4. Zoho Desk, 5. Gorgias
- Asked ChatGPT "What's the best customer support platform in New Zealand for a growing service team?": 1. Freshdesk, 2. Zendesk, 3. Intercom, 4. Gorgias
- Searched Google, AI Overview "help desk software nz": 1. Zendesk, 2. Freshdesk, 3. Zoho Desk

Not named in any answer: Help Scout, Tidio and Crisp.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand customer support platforms in September 2026?

Neither Crisp nor Intercom moved beyond provider rounding among customer support platforms in Sep 2026.

## Month by month

| Month | Crisp estimated searches | Crisp Share of Search | Crisp rank | Intercom estimated searches | Intercom Share of Search | Intercom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 8 | 10 | 0.36% | 7 |
| Nov 2025 | 0 | 0% | 8 | 10 | 0.41% | 7 |
| Dec 2025 | 10 | 0.47% | 7 | 10 | 0.47% | 8 |
| Jan 2026 | 10 | 0.43% | 7 | 0 | 0% | 8 |
| Feb 2026 | 0 | 0% | 8 | 10 | 0.41% | 7 |
| Mar 2026 | 0 | 0% | 8 | 10 | 0.4% | 7 |
| Apr 2026 | 10 | 0.47% | 7 | 10 | 0.47% | 8 |
| May 2026 | 10 | 0.44% | 7 | 10 | 0.44% | 8 |
| Jun 2026 | 0 | 0% | 8 | 10 | 0.43% | 7 |
| Jul 2026 | 10 | 0.49% | 7 | 10 | 0.49% | 8 |
| Aug 2026 | 0 | 0% | 8 | 10 | 0.42% | 7 |
| Sep 2026 | 0 | 0% | 8 | 10 | 0.44% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Crisp’s and Intercom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Crisp**: Measured on the search term “crisp customer support”.
- **Intercom**: Measured on the search term “intercom chat”.

- [Crisp profile](/demand/nz/brands/crisp)
- [Intercom profile](/demand/nz/brands/intercom)
- [All customer support platforms in New Zealand](/demand/nz/categories/nz-customer-support-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Crisp or Intercom more popular in search?

In September 2026, Intercom had more branded searches than Crisp among customer support platforms in New Zealand. Intercom had about 10 branded searches, while Crisp had 0. Intercom made up 0.44% of all customer support platform searches we track, and Crisp accounted for 0%.

## Cite this page

Brandwave. "Crisp vs Intercom: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/crisp-vs-intercom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crisp-vs-intercom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
