--- title: "Crest 3D White vs White Glo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Crest 3D White or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-white-glo" publisher: "Brandwave" --- # Crest 3D White vs White Glo: Which is more popular by branded search in New Zealand? Which is more popular in search, Crest 3D White or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest 3D White and White Glo - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Crest 3D White Share of Search**: 9.5% - **White Glo Share of Search**: 4.4% ## Which is more popular in search, Crest 3D White or White Glo? - In August 2026, Crest 3D White had more branded searches than White Glo among teeth whitening brands in New Zealand. Crest 3D White was estimated to have 1.7K branded searches compared to White Glo’s 760, and held a 9.5% Share of Search versus White Glo’s 4.4%. - Crest 3D White was ahead of White Glo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 12.3% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 1.7K. - Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%. - Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026. ## Month by month | Month | Crest 3D White estimated searches | Crest 3D White Share of Search | Crest 3D White rank | White Glo estimated searches | White Glo Share of Search | White Glo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 12.3% | 3 | 590 | 5.3% | 4 | | Nov 2025 | 1.4K | 9.3% | 2 | 710 | 4.5% | 4 | | Dec 2025 | 1.2K | 12.5% | 2 | 600 | 6% | 4 | | Jan 2026 | 1.9K | 19% | 2 | 660 | 6.8% | 4 | | Feb 2026 | 2K | 25.1% | 2 | 600 | 7.7% | 4 | | Mar 2026 | 1.9K | 19% | 2 | 560 | 5.4% | 4 | | Apr 2026 | 1.7K | 18.6% | 2 | 610 | 6.7% | 4 | | May 2026 | 1.7K | 11.3% | 3 | 570 | 3.9% | 4 | | Jun 2026 | 1.6K | 11.8% | 3 | 760 | 5.5% | 4 | | Jul 2026 | 2.2K | 14.5% | 3 | 650 | 4.3% | 4 | | Aug 2026 | 1.7K | 9.5% | 3 | 760 | 4.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Crest 3D White’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest 3D White**: Measured on the search terms “crest 3d white”, “crest 3d white atrips”, “crest 3d white professional effects whitestrips”, “crest 3d white teeth whitening”, “crest 3d white teeth whitening strips” and “crest whitening strips”, summed into one figure. - **White Glo**: Measured on the search terms “toothpaste white glo”, “white glo”, “white glo accelerator”, “white glo bleaching kit”, “white glo teeth whitening”, “white glo teeth whitening strips”, “white glo whitening kit” and “white glo whitening strips”, summed into one figure. - [Crest 3D White profile](/demand/nz/brands/crest-3d-white) - [White Glo profile](/demand/nz/brands/white-glo) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Crest 3D White or White Glo? In August 2026, Crest 3D White had more branded searches than White Glo among teeth whitening brands in New Zealand. Crest 3D White was estimated to have 1.7K branded searches compared to White Glo’s 760, and held a 9.5% Share of Search versus White Glo’s 4.4%. ## Cite this page Brandwave. "Crest 3D White vs White Glo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-white-glo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-white-glo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.