--- title: "Crest 3D White vs Hismile: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Crest 3D White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-hismile" publisher: "Brandwave" --- # Crest 3D White vs Hismile: Which is more popular by branded search in New Zealand? Which is more popular in search, Crest 3D White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crest 3D White and Hismile - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Crest 3D White Share of Search**: 9.5% - **Hismile Share of Search**: 56.2% ## Which is more popular in search, Crest 3D White or Hismile? - In August 2026, Hismile had more branded searches than Crest 3D White among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to Crest 3D White’s 1.7K, and held a 56.2% Share of Search versus Crest 3D White’s 9.5%. - Hismile was ahead of Crest 3D White in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 12.3% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 1.7K. - Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand moved from 69.2% to 56.2%, and its estimated monthly branded searches moved from 7.7K to 9.8K. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%. - In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%. ## Month by month | Month | Crest 3D White estimated searches | Crest 3D White Share of Search | Crest 3D White rank | Hismile estimated searches | Hismile Share of Search | Hismile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 12.3% | 3 | 7.7K | 69.2% | 1 | | Nov 2025 | 1.4K | 9.3% | 2 | 12.2K | 78.1% | 1 | | Dec 2025 | 1.2K | 12.5% | 2 | 7.1K | 71.1% | 1 | | Jan 2026 | 1.9K | 19% | 2 | 5.9K | 60.2% | 1 | | Feb 2026 | 2K | 25.1% | 2 | 3.9K | 49.5% | 1 | | Mar 2026 | 1.9K | 19% | 2 | 6K | 58.6% | 1 | | Apr 2026 | 1.7K | 18.6% | 2 | 5.1K | 56.2% | 1 | | May 2026 | 1.7K | 11.3% | 3 | 10.1K | 68.8% | 1 | | Jun 2026 | 1.6K | 11.8% | 3 | 8.8K | 63% | 1 | | Jul 2026 | 2.2K | 14.5% | 3 | 8.9K | 58.9% | 1 | | Aug 2026 | 1.7K | 9.5% | 3 | 9.8K | 56.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Crest 3D White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crest 3D White**: Measured on the search terms “crest 3d white”, “crest 3d white atrips”, “crest 3d white professional effects whitestrips”, “crest 3d white teeth whitening”, “crest 3d white teeth whitening strips” and “crest whitening strips”, summed into one figure. - **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile teeth whitening”, “hi smile teeth whitening strips”, “hi smile toothbrush”, “hi smile white strips”, “hismile”, “hismile au”, “hismile mouthwash”, “hismile near me”, “hismile new zealand”, “hismile nz”, “hismile online”, “hismile pap whitening strips”, “hismile strip”, “hismile teeth whitening”, “hismile teeth whitening strips”, “hismile toothbrush”, “hismile v34”, “hismile white strips”, “hismile whitening”, “hismile whitening kit” and “hismileteeth com”, summed into one figure. - [Crest 3D White profile](/demand/nz/brands/crest-3d-white) - [Hismile profile](/demand/nz/brands/hismile) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Crest 3D White or Hismile? In August 2026, Hismile had more branded searches than Crest 3D White among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to Crest 3D White’s 1.7K, and held a 56.2% Share of Search versus Crest 3D White’s 9.5%. ## Cite this page Brandwave. "Crest 3D White vs Hismile: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-hismile This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/crest-3d-white-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.