--- title: "Cressi vs O'Neill: Which is searched more in New Zealand?" description: "Is Cressi or O'Neill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cressi-vs-oneill" publisher: "Brandwave" --- # Cressi vs O'Neill: Which is searched more in New Zealand? Is Cressi or O'Neill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wetsuit brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cressi and O'Neill - **Competitive set**: Wetsuit brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cressi Share of Search**: 1.3% - **O'Neill Share of Search**: 5.4% ## Is Cressi or O'Neill more popular in search? - In September 2026, O'Neill had more branded searches than Cressi among wetsuit brands in New Zealand. O'Neill had about 740 branded searches, while Cressi had 180. O'Neill made up 5.4% of all wetsuit brand searches we track, and Cressi accounted for 1.3%. - O'Neill was ahead of Cressi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in New Zealand moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 280 to 180. - Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in New Zealand moved from 4.8% to 5.4%, and its estimated monthly branded searches moved from 730 to 740. ## Top wetsuit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, O'Neill appeared in all five answers. Cressi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. O'Neill was listed before Cressi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | O'Neill | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Xcel | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Seventhwave | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Roxy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Quiksilver | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cressi | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about wetsuit brands - Asked ChatGPT "Which wetsuit brand should I buy in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Asked ChatGPT "What are the best wetsuit brands in New Zealand?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Billabong, 5. Quiksilver, 6. Seventhwave - Asked ChatGPT "What's the best wetsuit brand in New Zealand for cold water surfing?": 1. O'Neill, 2. Rip Curl, 3. Xcel, 4. Seventhwave - Searched Google, AI Overview "women's wetsuit nz": 1. Rip Curl, 2. Roxy, 3. Xcel, 4. O'Neill - Searched Google, AI Overview "wetsuit brands": 1. Rip Curl, 2. O'Neill, 3. Billabong, 4. Seventhwave, 5. Xcel, 6. Cressi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wetsuit brands in September 2026? - In September 2026, O'Neill lost share of searches among wetsuit brands in New Zealand, from 6.2% to 5.4%. - Estimated monthly branded searches for Cressi in New Zealand fell 35.7% over 12 measured months, from 280 to 180 in September 2026. ## Month by month | Month | Cressi estimated searches | Cressi Share of Search | Cressi rank | O'Neill estimated searches | O'Neill Share of Search | O'Neill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 1.8% | 7 | 730 | 4.8% | 3 | | Nov 2025 | 380 | 1.7% | 7 | 910 | 4% | 3 | | Dec 2025 | 430 | 2% | 7 | 900 | 4.1% | 3 | | Jan 2026 | 380 | 2.1% | 7 | 900 | 5% | 3 | | Feb 2026 | 220 | 1.7% | 7 | 750 | 5.8% | 3 | | Mar 2026 | 140 | 1.1% | 8 | 730 | 5.8% | 3 | | Apr 2026 | 100 | 0.74% | 8 | 740 | 5.5% | 3 | | May 2026 | 140 | 1.2% | 8 | 740 | 6.3% | 3 | | Jun 2026 | 120 | 1.1% | 7 | 730 | 6.9% | 3 | | Jul 2026 | 120 | 1.1% | 7 | 740 | 6.9% | 3 | | Aug 2026 | 180 | 1.5% | 7 | 730 | 6.2% | 3 | | Sep 2026 | 180 | 1.3% | 7 | 740 | 5.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cressi’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cressi**: Measured on the search terms “cressi” and “cressi wetsuit”, summed into one figure. - **O'Neill**: Measured on the search terms “o neill” and “oneill surf”, summed into one figure. - [Cressi profile](/demand/nz/brands/cressi) - [O'Neill profile](/demand/nz/brands/oneill) - [All wetsuit brands in New Zealand](/demand/nz/categories/nz-wetsuit-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cressi or O'Neill more popular in search? In September 2026, O'Neill had more branded searches than Cressi among wetsuit brands in New Zealand. O'Neill had about 740 branded searches, while Cressi had 180. O'Neill made up 5.4% of all wetsuit brand searches we track, and Cressi accounted for 1.3%. ## Cite this page Brandwave. "Cressi vs O'Neill: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cressi-vs-oneill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cressi-vs-oneill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.